評論
打印
Man 1: Good evening. On ‘Business World’ tonight, it’s my pleasure to welcome Peter Bull from the New Zealand Kiwi Fruit Marketing Board - the KMB for short!
男1：晚上好。在今晚的“商業(yè)世界”節(jié)目中，我很榮幸地歡迎新西蘭獼猴桃營銷委員會，簡稱KMB的彼得·布爾！
Good to have you with us, Peter.
很高興您加入我們，彼得。
First of all, for those people who may not have seen kiwi fruit, what are they?
首先，請您向那些可能沒見過獼猴桃的人介紹一下，獼猴桃是什么？
Man 2: Well, they’re a small, green, round fruit and they’re delicious!
男2：嗯......獼猴桃個(gè)頭很小，外觀呈綠色，果形為圓形，非常好吃！
New Zealand now exports more of them than any other fruit and vegetable - so kiwi fruit are very important to us economically.
現(xiàn)在新西蘭出口的獼猴桃的數(shù)量位于其出口的果蔬之首，所以獼猴桃具有極為重要的經(jīng)濟(jì)價(jià)值。
Of course, New Zealand is famous for lamb and wool production, and trade in both of these is still very good - though dairy products is actually the biggest area in terms of export income.
當(dāng)然，新西蘭以生產(chǎn)羔羊和羊毛而聞名，這兩種產(chǎn)品的貿(mào)易仍然很好——盡管乳制品實(shí)際上是最大的出口創(chuàng)收領(lǐng)域。
Man 1: I see ... and can you tell me why the KMB was started?
男1：我明白了……您能告訴我為什么要成立KMB嗎？
Man 2: Well, some years ago kiwi fruit farmers found they were producing more fruit, but the market wasn’t growing at the same rate.
男2：嗯......幾年前，獼猴桃種植戶發(fā)現(xiàn)獼猴桃的產(chǎn)量增多，但是市場需求卻沒有同步增長。
So the KMB was formed - partly to set up distribution to retailers and so on within New Zealand, but also to find more customers for kiwi fruit around the world - in other words, to make the export market bigger.
因此，KMB成立了，一部分是為了在新西蘭境內(nèi)向零售商等建立分銷渠道，另一部分是為了在世界各地尋找更多的獼猴桃客戶，換句話說，是為了擴(kuò)大出口市場。
Man 1: I see . . . now just what do you do to find more customers around the world for a particular product... - especially one which people have probably never seen before?
男1：我明白了……那你怎么做才能在世界范圍內(nèi)為這一特定產(chǎn)品找到更多的客戶……尤其是這樣一種人們可能從未見過的產(chǎn)品？
Man 2: Well, there are a number of ways of doing this.
男2：嗯......有很多方法可以做到。
Some marketing boards might do an international advertising campaign, so that when anybody in one of the target countries watches TV, they’re certain to see the product.
一些市場營銷委員會可能會開展國際廣告活動，這樣當(dāng)目標(biāo)國家的任何人在看電視時(shí)，肯定會看到產(chǎn)品。
That’s fine, but of course it costs a lot, and it’s not really suited to our product.
這很好，但當(dāng)然成本也很高，而且不適合我們的產(chǎn)品。
