評論
打印
Woman: I’m going to talk today about MTF, a firm in the North of England that manufactures heating systems.
女：我今天要講的是英國北部一家供暖系統制造公司MTF。
It was set up by David Ross, an engineer who had previously worked in car manufacturing.
其創立者是大衛·羅斯，他曾在汽車制造業做過工程師。
When David lost his job in 1974 he decided to set up his own company and this opened for business in 1975.
1974年，大衛失業了，隨后他決定自己創業，1975年創辦了這家公司。
It proved very successful and the company now has a turnover of 12.5 million.
事實證明，這家公司非常成功，目前營業額達1250萬英鎊。
In the early days, Ross rejected the idea of a competitive pricing policy to establish the company.
在創業早期，羅斯否決了以競爭性定價政策創建公司的想法。
He always thought that product quality was more important to the company’s success.
他始終相信產品質量對公司的成功更為重要。
He believes this approach has helped make the company a market leader.
他認為這種方法有助于使公司成為市場領頭羊。
Five years ago the company bought new machinery.
五年前，這家公司購買了新機器。
This has been a success and they now intend to spend large sums on a new computer system.
這已經大獲成功成功，他們現在打算在一個新的計算機系統上投入大筆資金，
This will improve the speed of customer service.
這將提高客服速度。
David Ross believes the workforce plays a large part in the success of his firm.
大衛·羅斯認為，員工對公司的成功至關重要。
There is a good relationship between management and staff.
管理層和員工之間關系很好。
Basic pay is average for the area and holidays are standard but the company pays bonuses to staff when large orders are finished on time.
基本工資符合該地區的平均水平，節假日也符合標準，但當大量訂單按時完成時，公司會給員工發獎金。
Local government wants to encourage training schemes in the workplace and MTF has successfully applied to them for funding.
當地政府希望鼓勵實施在職培訓計劃，MTF已成功向其申請資金。
MTF hopes that the company’s training scheme will increase productivity but they accept that money invested in training doesn’t guarantee this.
MTF希望公司的培訓計劃能夠提高生產效率，但他們拿到的用于培訓的資金并不能保證這一點。
MTF doesn’t have a large management structure and it has promoted most of its managers from within the company.
MTF沒有龐大的管理結構，大部分經理都是在公司內部晉升而來。
Ross does not believe management qualifications are important and looks instead for people with a positive attitude towards the company.
羅斯認為管理資格并不重要，重要的是要找到積極對待公司的人。
Ross believes his company can maintain its market position.
羅斯相信他的公司能保持其市場領軍地位。
He has invested a lot of money in the production process and is confident about the skills of his workforce.
他在生產過程中投入了大量資金，對自己員工的技能充滿信心。
Marketing, however, is one part of the business he recognizes could get better.
然而，他意識到市場營銷方面還有待改進。
