評論
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Speaker Five
五號發言人
Woman: It's amazing the way the industry is developing… I was walking around remembering such fairs just, say, five years ago, and thinking of how many of the products simply didn't exist then. One of the effects of all this constant innovation is that to stay competitive you have to keep finding different marketing angles. That's what I was looking for, some kind of fresh approach to expanding our customer base. In the office, I tend to become absorbed in staffing issues, so I need to get out among customers and competitors. Anyway, while I was there I spotted a way of getting value out of our database. There's software available now which would enable us to analyse customer preferences and provide ‘pinpoint offers' for them.
女：這個行業發展速度之快令人驚訝。有一次我走在路上，回想那些展覽，差不多五年前的展覽吧，想著有多少產品是那個時候不存在的。所有這些不斷創新帶來的一個后果就是，為了保持競爭力，你必須不斷尋找不同的營銷角度。這也恰好是我要做的事情，尋找一種擴展客戶群的新方法。在辦公室里，我傾向于專心解決人事問題，所以我需要到客戶和競爭對手中去轉轉。總而言之，參加展會的時候，我發現了一種發揮數據庫價值的方法。現在，我們已經有可以幫我們分析客戶偏好并為他們提供“精確定價”的軟件了。
