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聽力原文：
Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on.Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group witha strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising campaigns. The company name was put on a series of shocking photographs,such as two horses mating or a bloodied newborn baby. The shock tactics worked to greatly increase market share and profits.
參考翻譯：
貝納通是意大利的全球時尚品牌。1965年，朱麗安娜·貝納通和其他家庭成員建立了貝納通品牌。他曾經想在當地市場售賣彩色服裝，這得到了人們的熱烈歡迎。之后他繼續這一主題，公司的宣傳標語是打造“貝納通的色彩王國”。現在，貝納通在全世界有6000家商店，并生產15萬款服裝。其網站稱“貝納通有著鮮明的意大利風格，它的款式、質量、激情在貝納通上都顯而易見。”它還因為其敏感的廣告市場而著名。貝納通還有一些令人震驚的廣告照片，例如兩只正在交配的馬，或是剛出生的嬰兒。這樣的技巧很好地增加了市場份額，并獲得了效益。
譯文屬可可英語原創，未經允許，不得轉載。
