聽力原文:
The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing up paper dolls. The name ‘Barbie’comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes that women must be thin. She also sports a tattoo on her back. Sales are also boosted by a range of pets, cars andaccessories,everything the young woman might need.
參考翻譯:
芭比娃娃史上最成功的玩具之一
。1959年,玩具制造商美泰在美國建立了芭比娃娃 。從此,芭比娃娃成為了一種文化符號 。美國商人露絲·漢德勒想出了為女孩制作成年娃娃的構想,這是因為她曾經看見她的女兒為紙娃娃穿衣服 ?!鞍疟取币淮问窃醋詽h德勒的女兒芭芭拉的名字 。創建的第一年就銷售了35萬件娃娃 。之后又賣出了超過10億件的娃娃 。高明的營銷策略使得芭比娃娃總與時俱進 。他們會根據不同的文化而做出不同的調整 。人們加寬了娃娃的腰部,這樣可以避免女人全部都是纖細腰身的觀念 。娃娃背后還加上了紋身 。寵物、汽車以及裝飾品的出現也促進了銷售,這些都是年輕女性所需要的 。譯文屬可可英語原創,未經允許,不得轉載 。