這部分盡可能簡(jiǎn)明扼要而又全面地介紹公司的情況,以及公司所在行業(yè)的信息。
市場(chǎng)環(huán)境,例如:
The marketplace has been stagnant for 2 years. We are poised now to...
產(chǎn)品或服務(wù),例如:
The present stage of S30 is in the design stage.
產(chǎn)品生命周期,例如:
Our current product line is...
價(jià)格和利潤(rùn),例如:
Current prices are... and profits are...
客戶,例如:
Current customers are using our... for...
銷售渠道,例如:
We have service centers, retailers, manufacturer's representatives...
管理團(tuán)隊(duì)情況,例如:
Most of our management is in place, however, we require a production manager to complete our team.
財(cái)務(wù)狀況,例如:
Current cash available is....
adj. 泰然自若的,鎮(zhèn)定的;擺好姿勢(shì)不動(dòng)的,靜止的;平