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Right after the iPad launch event, Jobs traveled to New York in February 2010 to meet with executives in the journalism business.
2010年2月，iPad發布活動之后不久，喬布斯前往紐約同新聞界的髙管們會面。
In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal;
兩天之內，他會見了魯珀特·默多克、默多克的兒子詹姆斯，新聞集團旗下《華爾街日報》的髙管，
Arthur Sulzberger Jr. and the top executives at the New York Times; and executives at Time, Fortune, and other Time Inc. magazines.
《紐約時報》高管小亞瑟·蘇茲貝格，以及《時代》雜志、《財富》雜志和其他時代集團旗下雜志的高管。
"I would love to help quality journalism," he later said.
“我想幫助有質量的新聞業，”他后來說道。
"We can't depend on bloggers for our news. We need real reporting and editorial oversight more than ever.
“我們不能依賴于博客發布新聞。我們比以往都更需要真正的報道和編輯監督。
So I'd love to find a way to help people create digital products where they actually can make money."
因此，我想找到一種幫助人們創作數字產品的渠道，讓他們能夠真正賺到錢?！?/p>
Since he had gotten people to pay for music, he hoped he could do the same for journalism.
鑒于自己已經讓人們購買數字音樂，他希望在新聞業也能收到同樣的效果。
Publishers, however, turned out to be leery of his lifeline.
然而，出版商對于他送出的救命稻草持懷疑態度。
It meant that they would have to give 30% of their revenue to Apple, but that wasn't the biggest problem.
同蘋果合作意味著需要將自己30%的收人都給蘋果公司，但是這并非最大的問題。
More important, the publishers feared that, under his system, they would no longer have a direct relationship with their subscribers;
更重要的是，出版商擔心，在蘋果的系統下，他們無法再與訂閱用戶建立直接聯系，
they wouldn't have their email address and credit card number so they could bill them, communicate with them, and market new products to them.
無法獲取訂閱用戶的電子郵件地址和信用卡號，無法直接向用戶收錢、溝通和營銷新產品。
Instead Apple would own the customers, bill them, and have their information in its own database.
相反，蘋果將擁有這些消費者，向他們發送賬單，將他們的信息存入自己的數據庫。
And because of its privacy policy, Apple would not share this information unless a customer gave explicit permission to do so.
而且由于蘋果公司的隱私政策，只有用戶明確同意的情況下，蘋果公司才能共享用戶的信息。
