評(píng)論
打印
Jobs was particularly interested in striking a deal with the New York Times,
喬布斯尤其想要和《紐約時(shí)報(bào)》達(dá)成交易，
which he felt was a great newspaper in danger of declining because it had not figured out how to charge for digital content.
他認(rèn)為《紐約時(shí)報(bào)》是一份偉大的報(bào)紙，但由于不知道如何對(duì)數(shù)字內(nèi)容進(jìn)行收費(fèi)而陷入衰退的危險(xiǎn)之中。
"One of my personal projects this year, I've decided, is to try to help -- whether they want it or not -- the Times," he told me early in 2010.
2010年初，他對(duì)我說：“我已經(jīng)決定，今年的個(gè)人項(xiàng)目之一就是幫助《紐約時(shí)報(bào)》，不管他們?cè)覆辉敢狻?/div>
"I think it's important to the country for them to figure it out."
我認(rèn)為，他們搞清楚如何對(duì)數(shù)字內(nèi)容進(jìn)行收費(fèi)，這對(duì)整個(gè)美國(guó)都很重要。”
During his New York trip, he went to dinner with fifty top Times executives in the cellar private dining room at Pranna, an Asian restaurant.
紐約之行期間，他同50名時(shí)報(bào)集團(tuán)高管在一家亞洲餐廳普拉娜的包房里共進(jìn)晚餐。
He ordered a mango smoothie and a plain vegan pasta, neither of which was on the menu.
他點(diǎn)了一杯芒果奶昔和純素意大利面，這兩樣在菜單上都沒有。
There he showed off the iPad and explained how important it was to find a modest price point for digital content that consumers would accept.
他在包房里展示了iPad，并解釋為數(shù)碼內(nèi)容制定出消費(fèi)者愿意接受的適中價(jià)格有多重要。
He drew a chart of possible prices and volume.
他畫了一個(gè)圖表，列出可能的價(jià)格和相應(yīng)的銷售量。
How many readers would they have if the Times were free?
如果《紐約時(shí)報(bào)》免費(fèi)，會(huì)有多少訂閱量？
They already knew the answer to that extreme on the chart,
圖表上已經(jīng)標(biāo)明了這個(gè)極端數(shù)字，
because they were giving it away for free on the web already and had about twenty million regular visitors.
因?yàn)椤都~約時(shí)報(bào)》已經(jīng)通過網(wǎng)站免費(fèi)提供電子版內(nèi)容，并有約2000萬定期訪問者。
And if they made it really expensive?
如果他們定價(jià)非常高呢？
They had data on that too; they charged print subscribers more than $300 a year and had about a million of them.
這個(gè)數(shù)據(jù)也有；印刷版訂閱者年費(fèi)超過300美元，約有100萬訂閱者。
"You should go after the midpoint, which is about ten million digital subscribers," he told them.
“你們應(yīng)該找到一個(gè)中間點(diǎn)，能達(dá)到1000萬電子版訂閱者，”喬布斯對(duì)他們說。
"And that means your digital subs should be very cheap and simple, one click and $5 a month at most."
“這意味著，你們的電子版應(yīng)該非常便宜、訂閱非常簡(jiǎn)單，每月最多5美元。”
