評論
打印
Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.
金：好了，今天我們會議的目的是聽一聽新廣告運作的一些想法。吉娜，開始吧。
Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.
吉娜：謝謝，金。我今天要談的是戶外廣告。我知道它對我們而言是一個新領域，我們以前沒有涉足過這方面，但它會對我們新廣告的運作非常有用。
Kam: Can we talk specifics?
金：可以談談細節嗎？
Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
吉娜：當然可以。戶外廣告幾個類型。一個是廣告牌，傳統的廣告牌或數字廣告牌都可以。在高訪問量地區投放的廣告牌會讓我們有很高的曝光率。為了提高在全城的曝光率，我們還可以使用移動廣告。
Kam: You mean advertise on buses?
金：你的意思是在巴士上刊登廣告？
Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
吉娜：是的，越來越多的產品通過公交車和汽車做廣告。這些廣告材料也可以刷在大廈或其它建筑物的側面。從長凳廣告到空中文字，真地有很多戶外廣告方案可供我們選擇。
Kam: That’s all very interesting, but which of these methods do you recommend?
金：這很有趣，但你推薦什么方法呢？
Gina: I think we should use all of them – blanket the city with our new ads.
吉娜：我認為我們應該多管齊下——讓我們的新廣告席卷整個城市。
Kam: All of them?
金：多管齊下？
Gina: Yes, all of them. You know what they say: “Go big or go home.”
吉娜：是的，都用上。俗話說：“要么做大，要么回家。”
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