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Wood, Stone, Steel, Glass
木材，石頭，鋼鐵，玻璃
On May 19, 2001, the first Apple store opened in Tyson's Corner, Virginia,
2001年5月19日，第一家蘋果零售店在弗吉尼亞州的泰森角開業了。
with gleaming white counters, bleached wood floors, and a huge "Think Different" poster of John and Yoko in bed.
亮白色的柜臺、淺色的木地板，店內還懸掛著一張印有“非同凡想”的巨幅海報，上面是約翰·列儂和小野洋子躺在床上。
The skeptics were wrong. Gateway stores had been averaging 250 visitors a week.
那些懷疑論者估計錯了。當初，捷威計算機商店每周的客流量只有250人左右。
By 2004 Apple stores were averaging 5,400 per week.
截至2004年，蘋果零售店每周的客流量已經達到了5400人。
That year the stores had $1.2 billion in revenue,
在這一年，蘋果零售店的收入達到12億美元，
setting a record in the retail industry for reaching the billion-dollar milestone.
并因為突破10億美元量級而創下了零售業的新紀錄。
Sales in each store were tabulated every four minutes by Ellison's software,
每家零售店的銷量每隔4分鐘就會由埃利森的軟件匯總成電子表格，
giving instant information on how to integrate manufacturing, supply, and sales channels.
快速地生成關干如何整合制造、供應和銷售渠道的信息。
As the stores flourished, Jobs stayed involved in every aspect.
隨著零售店越來越受歡迎，喬布斯便開始涉入方方面面。
Lee Clow recalled, "In one of our marketing meetings just as the stores were opening,
李·勞回憶道：“零售店剛開業時，在一次營銷會議上，
Steve made us spend a half hour deciding what hue of gray the restroom signs should be."
喬布斯讓我們花半個小時的時間決定店內廁所的標志該使用哪一種灰色。”
The architectural firm of Bohlin Cywinski Jackson designed the signature stores, but Jobs made all of the major decisions.
波林·賽溫斯基·杰克遜建筑事務所為店面提供設計方案，但是主要方面還是由喬布斯作決定。
