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Another notable feature of the stores was the Genius Bar.
蘋果零售店的另一個特色就是“天才吧”。
Johnson came up with the idea on a two-day retreat with his team.
這是約翰遜和他的團隊用兩天外出靜思的時間想出來的。
He had asked them all to describe the best service they'd ever enjoyed.
他讓每個人描述他們享受過的最好的服務(wù)。
Almost everyone mentioned some nice experience at a Four Seasons or Ritz-Carlton hotel.
幾乎每個人都提到了在四季酒店和麗茲卡爾頓酒店的一些經(jīng)歷。
So Johnson sent his first five store managers through the Ritz-Carlton training program
所以約翰遜派出了第一批共5名零售店經(jīng)理去參加麗茲卡爾頓酒店的培訓(xùn)項目，
and came up with the idea of replicating something between a concierge desk and a bar.
然后他們學(xué)到了一點，就是建立一個融禮賓服務(wù)臺與吧臺特色于一體的服務(wù)設(shè)施。
"What if we staffed the bar with the smartest Mac people," he said to Jobs. "We could call it the Genius Bar."
“如果我們在吧臺都配上些最聰明的Mac專家，你看怎么樣？”約翰遜對喬布斯說，“我們可以叫它‘天才吧’?！?/div>
Jobs called the idea crazy. He even objected to the name.
喬布斯覺得這個點子太離譜了，而且還反對這個名字。
"You can't call them geniuses," he said.
他說：“你不能叫他們‘天才’，
"They're geeks. They don't have the people skills to deliver on something called the genius bar."
他們是極客。他們沒有那種交際能力來貫徹天才吧的宗旨?！?/div>
Johnson thought he had lost, but the next day he ran into Apple's general counsel, who said,
約翰遜也不知所措了。但是第二天，他碰巧遇到蘋果公司的法律總顧問，對方告訴他：
"By the way, Steve just told me to trademark the name 'genius bar.'"
“對了，史蒂夫剛才讓我去給‘天才吧’這個名字注冊商標(biāo)?！?/p>
| 重點單詞 | 查看全部解釋 | |||
| retreat | [ri'tri:t] |
想一想再看 n. 休息寓所，撤退，隱居 |
聯(lián)想記憶 | |
| trademark | ['treidmɑ:k] |
想一想再看 n. 商標(biāo) |
聯(lián)想記憶 | |
| genius | ['dʒi:njəs] |
想一想再看 n. 天才，天賦 |
聯(lián)想記憶 | |
| describe | [dis'kraib] |
想一想再看 vt. 描述，畫(尤指幾何圖形)，說成 |
聯(lián)想記憶 | |
| counsel | ['kaunsəl] |
想一想再看 n. 商議，忠告，法律顧問 |
||
| notable | ['nəutəbl] |
想一想再看 adj. 顯著的，著名的 |
聯(lián)想記憶 |
