評論
打印
Hovering Backstage
在幕后彷徨
"It's rare that you see an artist in his thirties or forties able to really contribute something amazing,"
“你很少能見到一個藝術家在三四十歲時還能有令人驚嘆的作品。”
Jobs declared as he was about to turn thirty.
喬布斯即將30歲的時候這樣說。
That held true for Jobs in his thirties, during the decade that began with his ouster from Apple in 1985.
喬布斯30多歲的時候，自他1985年離開蘋果后的10年間，確實少有建樹。
But after turning forty in 1995, he flourished.
但是當他1995年步入40歲以后，卻成就卓著。
Toy Story was released that year, and the following year Apple's purchase of NeXT offered him reentry into the company he had founded.
那一年《玩具總動員》發行上映，第二年蘋果收購NeXT，使他一舉重返他當年創建的公司。
In returning to Apple, Jobs would show that even people over forty could be great innovators.
回到蘋果，喬布斯將證明，即使超過40歲的人也可以是最好的創新者。
Having transformed personal computers in his twenties, he would now help to do the same for music players,
二十幾歲，他就改變了個人電腦，現在，他將同樣改變音樂播放器、
the recording industry's business model, mobile phones, apps, tablet computers, books, and journalism.
唱片產業的商業模式、移動電話、應用軟件、平板電腦、書籍以及新聞業。
He had told Larry Ellison that his return strategy was to sell NeXT to Apple,
他之前告訴拉里·埃利森，他的回歸策略是把NeXT賣給蘋果，
get appointed to the board, and be there ready when CEO Gil Amelio stumbled.
借此進入董事會，然后在那兒等著阿梅里奧出錯。
Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.
當喬布斯堅持說他的動機不是錢時，埃利森可能感到迷惑不解。但那的確部分屬實。
He had neither Ellison's conspicuous consumption needs nor Gates's philanthropic impulses
他既沒有埃利森那種惹人注目的消費需求，也沒有比爾·蓋茨那種投身慈善事業的內在沖動，
nor the competitive urge to see how high on the Forbes list he could get.
亦沒有那種想看看自己在《福布斯》排行榜上能爬多髙的競爭意識。
Instead his ego needs and personal drives led him to seek fulfillment by creating a legacy that would awe people.
在他那自負和個人動力的驅使下，他要通過創造足以令世人敬畏的傳奇來獲得滿足。
A dual legacy, actually: building innovative products and building a lasting company.
這實際上包括兩個方面：制造不斷革新不斷變化的偉大產品，以及建立一家有持久生命力的公司。
He wanted to be in the pantheon with, indeed a notch above, people like Edwin Land, Bill Hewlett, and David Packard.
他希望跟埃德溫·蘭德、比爾·休利特和戴維·帕卡德這些人一起在萬神殿占據一席之地，甚至比他們還要髙一級。
And the best way to achieve all this was to return to Apple and reclaim his kingdom.
要實現這些，最好的方式就是回到蘋果，奪回他的王朝。
