評論
打印
There's an article that was put out by the Harvard Business Review several years ago by Michael Treacy and Fred Wiersema
幾年前，《哈佛商業(yè)評論》曾經(jīng)刊登過一篇文章是Michael Treacy和Fred Wiersema寫的
and in it they talk about the discipline of market leaders.
他們二位提到了一個市場領(lǐng)導(dǎo)者應(yīng)當(dāng)具備的素質(zhì)
They say there's only three ways that you achieve market dominance and depending on how you want to achieve that market dominance
他們認(rèn)為，只有三種方法可以讓你在市場中占主導(dǎo)地位根據(jù)你想要的占領(lǐng)方式
you have to organize your company in a very specific way.
來選擇一種方法
Best price, best product and best overall solution.
好價位，好產(chǎn)品，好解決方案
If you want to be the best price out there you focus on logistics.
如果你想通過好價位這個方法，你必須關(guān)注物流
Wal-Mart, and Amazon.
比如說沃爾瑪和亞馬遜
If you want to be the best product out there you focus on R&D.
如果你想通過好產(chǎn)品的方法，必須專注于產(chǎn)品研發(fā)
Apple's usually a quintessential example of that.
比如說，蘋果公司
Best overall solution is about being customer intimate.
好的解決方案這個方法，要和客戶建立親密的關(guān)系
And this is the path that you see followed by luxury brands and hospitality industry.
很多奢侈品品牌以及服務(wù)業(yè)采用了這樣的方法
What I love about this path towards market dominance is that the third one is the only one that everyone can do at any stage of their company.
我之所以喜歡第三種方法是因為第三種方法是任何一家企業(yè)在任何一個階段都可以使用的
Requires almost no money to get started with. Usually just co.
而且沒有什么資本投入
Requires a little bit of humility and some manners.
你通常需要做的就是保持謙遜，要有禮貌
And as a result you can achieve the success as any other people in sort of your market.
這樣的話你就可以獲得成功
That's all I got. Thank you very much.
這就是這節(jié)課的內(nèi)容，非常感謝大家
Yeah, let's take some questions if you guys have any.
下面是提問時間
Right in the back there.
后面那位同學(xué)
Building products that users love?
如何推出用戶喜歡的產(chǎn)品
You might have multiple different types of users.
你的用戶群體可能是多種多樣的
How do you build one product that all users love?
如何能推出一款人人都喜歡的產(chǎn)品呢？
Maybe there is a feature that one really likes but detracts value from one that.
可能產(chǎn)品的某個特性非常招客戶喜歡但也可能其他用戶不喜歡
All right. So what do you do when you have a product with lots of different type of users, right?
我明白了，你的問題是如果你的客戶群體多重多樣，這時該怎么做？
