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And that required doing a lot of these things to help people sort of do what they need.
要做到這一點(diǎn)需要付出很多努力
So John Gotman noticed there was a different type of behavior for relationships and why people divorced.
John Gotman注意到，人們的感情行為方式有很多種以及為什么會(huì)離婚
Basically there would be some subset of people who would stay together 10, 15 years
有些人結(jié)婚都已經(jīng)10年，15年齡
and then all of a sudden they divorce and there was none of the other indicators
突然毫無(wú)征兆地就離婚了
which sort of show that this is what was gonna happen.
提前一點(diǎn)征兆都沒(méi)有
And I was looking through the data and I realized oh, there's no passion, there's no fire between these people, right?
他仔細(xì)研究了這些數(shù)據(jù)發(fā)現(xiàn)，夫妻間已經(jīng)沒(méi)有了激情
When it comes to relationships they kinda follow the second law of thermodynamics, right?
在感情方面有點(diǎn)類(lèi)似于熱力學(xué)第二定律
In a closed energy system things tend to run down so you have to constantly be putting energy and effort back into it.
在一個(gè)封閉的能量系統(tǒng)里，能量是在不斷減少的為了保持能量充足，必須不斷往里添加能量
Now the way a lot of people sort of think about showing people that I care about you in products and in companies is to do things like let's have a blog, right?
很多人認(rèn)為要讓用戶(hù)知道我們很關(guān)心他們需要建立博客
Lets' have a newsletter?
或者是給他們發(fā)個(gè)公告
The thing is, we look at these rates and basically it was such a small percentage of our active users
但是，我們做了研究只有一小部分的活躍用戶(hù)會(huì)注意到這些
that it was like, most of our users have no idea all the awesome stuff that we're doing for them.
大多數(shù)的用戶(hù)都不會(huì)意識(shí)到我們的良苦用心
So we built a new tool.
因此，我們研究了一個(gè)新方法
We called it the Wufoo system, and what it allowed us to do was just time stamp
我們建立了一個(gè)新工具，稱(chēng)之為"Wufoo提醒系統(tǒng)"它會(huì)記錄每一個(gè)新功能
every new feature that we're building for users and then every time they would log in,
推出的時(shí)間每當(dāng)用戶(hù)登錄Wufoo的時(shí)候
we would look at the difference between their log in time
我們會(huì)看一下
or last log in time and the new features that were implemented.
用戶(hù)登錄和退出的時(shí)間，以及新應(yīng)用的推出時(shí)間
And when you had this message show up, hey since you've been gone
然后用戶(hù)就會(huì)收到這樣的信息"在您沒(méi)有登錄Wufoo的這段時(shí)間里
here's all the awesome stuff that Wufoo did for you.
我們推出了以下新功能啦"
Hands down this was the most talked about feature I've ever had every time I went out to talk to users.
每次我和用戶(hù)交流的時(shí)候他們都會(huì)提到"Wufoo提醒系統(tǒng)"
Right they'd say like dude I love that since you've be, since you've gone thing
他們會(huì)說(shuō)：親，我非常喜歡這個(gè)提醒系統(tǒng)那句"你不在的時(shí)候推出新功能"太好了
even though I pay the same amount every single month
雖然每個(gè)月付的錢(qián)都是一樣的
