評論
打印
All right. So when I talk about making products users love what I mean specifically is like
好的，開始。我說的"打造用戶所喜愛的產品"具體的意思是
how do we make things that has a passionate user base
我們如何使用戶
that our users are unconditionally wanting it to be successful
無條件的喜愛我們的產品，希望我們的產品獲得成功
both on the products that we build, but also the companies behind them.
基于對產品的喜愛還希望我們的公司能夠成功
We're gonna go over tons of information.
這節課的信息量非常大
Try not to take too many notes, mostly just try to listen.
希望大家盡量少記筆記，專心聽講就可以
I'll post the link to the slides on my Twitter account
我會在我的Twitter上放一個本節課PPT的鏈接
and on that link, there will be a way for you to annotate the slide and you can ask me questions.
大家可以通過點擊鏈接下載PPT這樣可以節省時間，以便大家提問
And so if we don't get to them, I'll answer them after the talk.
如果在講課過程中沒有涉及到，我會在課后進行解答
So, you guys have been.
大家
Listening to and hearing a lot about growth over the last several weeks,
在前幾個星期的課上了解到很多關于公司增長的知識
and to me I feel like growth is usually fairly simple.
在我看來，公司增長這個問題是非常簡單的
It's the interaction between two sort of concepts or variables.
其實就是兩個概念，或者說是變量，之間的關系：
Conversion rate and churn. Right?
轉化率和流失率之間的關系
And the gap between those two things pretty much indicate how fast you're gonna grow.
這兩者之間的距離越大預示著你的公司增長的越快
And most people, especially business type people,
大多數人，尤其是商科出身的人
tend to look at this interaction in terms of a very calculated in a mathematical sort of way.
傾向于用數學計算的方式看待兩者之間的關系
And today, I sort of want to talk about these things at a more human scale.
現在我想告訴大家一種更加人性的方法看待二者的關系
All right, cuz at start up when you're interacting with your users,
在創業的初期階段
you have a fairly intimate interaction that you have in the early stages.
你和使用者之間的互動是非常緊密的
And so, I think there's a different way of looking at this stuff in terms of how we build our products.
因此，我會從打造產品角度進行剖析
And we'll look at a lot of different examples of that.
我會為大家列舉很多的例子
And how it's executed well.
講一下他們是如何操作的
My philosophy behind a lot of things that I teach
在創業方面，我的哲學觀是
startups is the best way to sort of get to a billion dollars
要想賺10億美元
is to focus on the values that help you get that first dollar, to acquire that first user.
你要先專注于幫助你獲取第一筆錢的價值怎樣擁有第一批客戶
