評論
打印
And then the second thing you need to be thinking about is.
要考慮的第二點
How can you create great triggered marketing campaigns?
舉辦什么樣的推廣活動呢？
So, when someone creates their first, cross border trade transaction was one of the best email campaigns,
eBay首次開通跨境交易是最好的一次推廣活動
I was ever part of at eBay in terms of click-through rates.It was awesome.
點擊率非常高。非常棒
Because it was really timely, really in context the right thing to do for the user.
因為這個活動順應了天時地利人和
So I'd say, make sure you have deliverability.
要有推廣策略
Most important thing.
這是最重要的事
Focus on notifications and trigger based email, SMS, and push notifications beyond that.
專注于消息推送使用郵件，短信和推送通知等途徑，不限于此
So, I think we're out of time.
快下課了
There's one thing I wanted to finish with which is.
我最后講一點
And if you guys have any questions, I guess, like, you can reach me and if I get spammed, I just won't reply.
如果你們有問題，歡迎聯(lián)系我但如果郵件進入垃圾箱，我就沒辦法了
We have great spam filters, no, my only favorite quotes is from General Patton,
我們有很好的過濾機制我最愛的名言是，巴頓將軍的一句話
and it's so cliche it's crazy but it's awesome.
被大家說爛了，很瘋狂，卻很棒
A good plan, violently executed today is better "
今日認真執(zhí)行的好計劃
than a perfect plan tomorrow and one of the things that Chamath instilled in us.
勝于明日的完美計劃"Chamath灌輸給我們的一點是
And Harvey still instills in us and Mark instills across the whole of Facebook is this move fast and don't be afraid to break stuff.
Harvey灌輸給我們的是Mark灌輸給整個Facebook的是：行動迅速，不要害怕打破常規(guī)
If you can run more experiments than the next guy,
如果你能比別人多做一些實驗
if you can be hungry for growth.
如果你對增長更加渴望
If you fight and die for every extra user.
如果你為增加用戶奮戰(zhàn)到底
And you stay up late at night to get those extra users
你夙興夜寐地增加用戶
to run those experiments to get the data and do it over and over and over again.
做實驗，得數(shù)據(jù)反反復復地做
You will grow faster.
終會快速增長
Mark said he thinks we won 'cause we wanted it more, and I really believe that.
Mark說，我們之所以能成功是因為我們對成功更渴望，我贊同這點
We just worked really hard.
我們工作非常努力
It's not like we're crazy smart, or we've all done these crazy things before.
我們并非智商超群我們沒有豐富的經(jīng)驗
We just worked really, really hard, and we executed fast.
我們只是努力工作，快速執(zhí)行
And I strongly encourage you to do that. Growth is optional. Thank you.
我強烈建議大家也這么干，選擇權(quán)在你手里，謝謝
