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So with Google, you had to worry about page rank,and you had to worry about getting links back to your site.
在Google上做SEO時，需要考慮網頁排名算法需要考慮有多少網頁鏈接到你的網站上
Which basically, at that stage,meant one link from the Yahoo directory.
此時如果雅虎黃頁鏈接了你的網站
Got you to the top listing in Google if you had white text,
并且網頁底部也有白底白字的關鍵詞的話
on a white background, below the fold, as well.
你的網站就可以在谷歌頁面排名中高居榜首
When Google launched AdWords that's when I really started to learn how to do all my marketing.
當谷歌有了關鍵字廣告此時，我開始自己做生意
And that was buying paid clicks from Google,
也就是先從谷歌買下廣告鏈接
and reselling them to eBay for a small margin of like 20%
再通過會員程序為eBay打廣告賺錢
using our affiliate program.
差不多能有20%的利潤
And that was what really kicked me into overdrive into doing what everyone nowadays talks about is growth,or growth hacking, or growth marketing.
這些經歷讓我率先進入了目前大家所說的增長或是增長黑客領域
And in my mind it's just internet marketing.
在我看來，就是網絡營銷而已
Using whatever channel you can to get whatever output you want.
利用各種渠道達到期望目標
And that's how I paid for college and how I ended up going from being a physicist to a marketer and transitioning to the dark side of the force.
這就是我學營銷的經歷我本想成為一名物理學家，結果成了營銷人士利用互聯網進行營銷
So what do you think matters most for growth.
你們認為什么對于增長最重要？
You've had loads of lectures and people have said it over and over,
你們聽過很多講座了，這個話題被討論很多次了
so what do you guys think matters most for growth?
你們認為什么對于增長最重要？
Someone give me an answer.Great product.
告訴我個答案。好產品
Great product. I agree, great product.
好產品，對的
What does great product lead to? Customers.
好產品會帶來什么呢？顧客
Customers. And what do you need those customers to do?
顧客，需要顧客做什么呢？
Spread the word. Someone said stay on your site.
傳播口碑，坐著回答就行
Someone said that. That's it. Retention.
有人說，用戶留存，對的
Retention is the single most important thing for growth.
用戶留存對于增長最重要
Now we have an awesome growth team at Facebook,
目前Facebook有非常優秀的增長團隊
and I'm super proud to work on it.
能成為其中一員，我非常榮幸
But the truth of the matter is we have a fantastic product.
重要的是我們有非常棒的產品
But getting to work on growth at Facebook is a massive privilege, Facebook
的增長團隊發揮著關鍵作用
because we're promoting something that everyone in the world really wants to use.
因為我們推銷的產品全世界人民都想用
