評論
打印
Thank you for coming.
謝謝您能來
Move us all, thank you.
謝謝
Cool, so you guys this is awesome,
這門課太棒了!
I've been watching the lectures in this course,
前面幾節(jié)課，我一直關(guān)注著
isn't it absolutely amazing the content?
講的真是太棒了！
And now you're stuck with me today.
今天只能委屈大家聽我講了
We'll, so how that goes.
我們正式開始
Unlike Paul, when he was talking in the Q and A,
在Paul演講的問答環(huán)節(jié)中
and you guys asked him what he would do if he was at college today and
同學(xué)們問他，如果他現(xiàn)在上大學(xué)的話，他會學(xué)什么專業(yè)？
he said physics, I actually indulged myself.
他回答說是物理
I went in, I went and did physics,
我大學(xué)時學(xué)的就是物理
did physics at Cambridge and I think physics is an amazing class to give you transferable skills that are really useful in other areas.
在劍橋讀物理我認(rèn)為物理很棒，從中學(xué)到的知識可以為其他領(lǐng)域所用
But I guess that's not, that's not why you're listening to me today.
今天大家來聽的不是這個問題
Like, physics isn't the class, like,
今天講的不是物理
so I paid for college doing online marketing.
我自費(fèi)學(xué)習(xí)了大學(xué)網(wǎng)絡(luò)營銷課程，直接營銷課程
Direct sales marketing. I started with SEO in the 1990s.
我從上世紀(jì)90年代開始接觸SEO（搜索引擎優(yōu)化）
I created a paper airplane site. I had a monopoly.
我創(chuàng)立了一家紙飛機(jī)網(wǎng)站，并壟斷了這個市場
In the small niche market of paper airplanes globally which you know,
在紙飛機(jī)這個小眾市場有著壟斷地位
when you want to start a startup also see how big the market could be in the long term it wasn't great.
當(dāng)你準(zhǔn)備創(chuàng)業(yè)的時候要從長遠(yuǎn)角度考慮一下市場有多大，紙飛機(jī)網(wǎng)站市場不大
But what that taught me was how to do SEO.
但是，就是這個經(jīng)歷教會了我如何做SEO
And back in those days it was Altavista, and the way to do SEO was to have white text on a white background five pages below the fold.
當(dāng)時用的搜索引擎是Altavista做SEO的方法是把白底白字的內(nèi)容放在網(wǎng)頁下方不明顯的位置
And you would rank top of Alta Vista
如果該文本中出現(xiàn)20到30個紙飛機(jī)字樣
if you just paper airplanes 20 or 30 times in that text.
在Altavista搜索排名中就能占首位
And that was how you won at SEO in the 1990s.
上世紀(jì)90年代就是這樣做SEO的
Like it was a really easy, easy skill to learn.
很容易上手
When I went to college, being a physicist,
我上大學(xué)時，學(xué)的是物理專業(yè)
I thought paper airplanes would make me cool, and I was actually the most nerdy person in the physics class, so I created a cocktail site.
當(dāng)時我想，紙飛機(jī)可以讓我變酷我當(dāng)時是物理班上最書呆子的了所以我就創(chuàng)建了雞尾酒網(wǎng)站
Which was how I learned to program.
我就是在這個時候?qū)W習(xí)了編程
And that grew to be the largest cocktail site in the UK.
那個網(wǎng)站后來發(fā)展成了英國最大的雞尾酒網(wǎng)站
And that really got me into SEO properly when Google launched.
當(dāng)Google嶄露頭角的時候，上述經(jīng)歷使得我做SEO游刃有余
