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One is the customer touch points, which is, where are people, learning that they can refer other people.
第一個是通過接觸用戶的方式，讓用戶知道他們可以將產品推薦給朋友
So, that might be just, after they book, or after they sign up there is a,
比如說，用戶訂購了產品之后，或者是注冊了之后
usually you see these like, right after you sign up for,
你們自己也注意過，注冊之后
for whatever reason most, for whatever reason most people just immediately tell you to invite other friends,
會有提示告訴你，你可以告訴其他人
even though you've never used the product before.
即使你還未使用過產品
And so, but that's a customer touch point, is just right after you sign up.
在用戶注冊之后就提示他們
A better one is after they use the product after a while,
更好的方法是，在用戶使用產品之后
and you see that they're highly engaged,
他們對產品已經有了一定的了解
then to show them that link and get them to send it out to everyone.
發給用戶一個推薦鏈接，他們可以轉發給朋友
Another one is if you're doing more of a platform type play like, for Homejoy we actually go inside their homes.
另外一種方式是，如果你和我一樣做平臺，像Homejoy這樣的公司，可以到用戶家里去
So now, the customer touch point is when the cleaning professional is inside the home,
那么可以用這樣的方式，在打掃完房間之后
they can have a leave behind, and, we can show them something there too as well.
可以送點小禮物，送點公司的紀念品
so, you wanna basically put the customer touch points and put the actual, link or whatever it is,
你可以通過發送鏈接或者是上門服務，來實現“客戶接觸”的目的
how they're gonna refer all their friends at a point in time
當他們喜歡你的產品或服務時
when they're highly engaged and they're loving you.
他們就會通過這些方式告訴周圍的人
Second is program mechanics.
然后，就要設計程序來實現“推薦機制”
And so that's where, like, the most common thing that I've seen is $10 for $10, that is,
最常見的方法是用戶邀請朋友可以獲得10美元
you get $10 if you invite your friend and they use it and they get $10
如果朋友應邀使用產品，他們能得到10美元
And so, you should try different types of mechanics in that sense
這種方法有很多
and try to optimize for whatever works for you.
找到一種最適合你的方法就可以
