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So, you have, so you have a product, that you're ready to show, and.
那么，現(xiàn)在到了發(fā)布產(chǎn)品的階段
Some people at this point will continue building their product and not ship it at all.
在這個(gè)階段呢，有的人會(huì)繼續(xù)忙于研發(fā)產(chǎn)品，不想把產(chǎn)品公之于眾
And, I think the whole idea of being stealth and perfecting the product to no end is.
他們可能擔(dān)心，過早的曝光可能會(huì)讓別人竊取創(chuàng)意
Is the idea that, you know, imitation is cheaper than innovation in terms of time and money and capital.
模仿消耗的時(shí)間要比創(chuàng)新少，模仿需要的投資金額也比創(chuàng)新少
And so, I think everyone should just always assume in general like,
所以有的人會(huì)認(rèn)為
there's gonna be, if you have a really good idea.
我的創(chuàng)意非常的好
No matter when you launch.
一旦過早的發(fā)布出來(lái)
Someone's gonna, someone's gonna,be you know, someones gonna fast follow you.
就會(huì)有人效仿我的產(chǎn)品
Someone's gonna execute, as hard as they possible can to catch up with you.
他們會(huì)研究我的產(chǎn)品從而模仿
And so, there's not point in holding out on all the user feed back
因此，沒有必要把產(chǎn)品藏著掖著
that you can get by getting a lot of users.
這樣會(huì)讓你失去獲取大量反饋的機(jī)會(huì)
Because you feel like, you know, you feel paranoid that someones' gonna do this to you.
可能是因?yàn)榕聞e人會(huì)模仿你，才推遲發(fā)布
And I hate to keep harping on it,
我不得不再次強(qiáng)調(diào)一下
but this is things that I see today with founders, is something I went through as well.
我之前也經(jīng)歷過這個(gè)問題，我看到其他的創(chuàng)始人也有這個(gè)問題
And I think unless you're,
我認(rèn)為，除非
unless you're building something that requires hundr,
除非你的創(chuàng)意
like tens of millions of dollars just to start up,
價(jià)值上千萬(wàn)
there, there's really no point in, in waiting around to launch your product.
否則的話，無(wú)需等待時(shí)機(jī)去發(fā)布產(chǎn)品
So say you have something that you feel ready to get lots of users on.
假設(shè)現(xiàn)在已經(jīng)準(zhǔn)備好，要獲取大量的用戶了
So what do you do at this point?
這個(gè)時(shí)候該怎么做呢？
So I'll look at my time, so.
還剩多長(zhǎng)時(shí)間？
20 minutes. 20 minutes?
還有20分鐘
Okay. So, I will go over, various types of growths in the next slides.
好的。接下來(lái)，我會(huì)講到不同的增長(zhǎng)模式
But the one thing to note here, early on when you are trying to get,
但是請(qǐng)謹(jǐn)記一點(diǎn)，在早期
when it's just you and your co-founder and maybe, like, a couple other people building,
如果公司只有你和你的合伙人，只有幾個(gè)人的話
you're not gonna be a, you know, create a team just for growth.
一開始團(tuán)隊(duì)里不會(huì)有很多人
It, it's gonna be one person and one person only.
只有你自己一個(gè)人的時(shí)候
And so, you need to really focus and you need to,
你需要集中于
you should only, you're gonna be tempted to try like five different strategies at one time.
你可能同時(shí)接觸到五種不同類型的模式
But really, what you should do is take one channel
但是，一定要只專注于一種
and really execute on it for an entire week, and, and just focus on that.
一次只專注一種，至少執(zhí)行一周，集中注意力去研究它
And then if that works, continue executing on it until it caps out.
如果這個(gè)模式適合，那么繼續(xù)
If it doesn't work, then just move on.
如果這個(gè)模式不適合，那么再換下一種
By doing this, you will feel more certain that,
這樣做
that channel that you were working on, that initial hypothesis is wrong.
你更能確定自己的以前的策略是錯(cuò)的
You'll be, then if you tried only working a third of your time on it over the course of, three or four weeks.
如果你一次只執(zhí)行三分之一的時(shí)間，例如三四周，這樣的話，你不確定是策略不對(duì)還是執(zhí)行時(shí)間不夠
So, learn one channel at a time.
一次只專注一種
Second is always be, when you find channels that work,
第二點(diǎn)，當(dāng)你找到合適的模式時(shí)
you find strategies that work, always be iterating on it.
就反復(fù)地使用
You can potentially give it to some, like create a playbook and give it to somebody else to iterate on it.
你可以交給其他人去反復(fù)使用
But these channels always change.
但是這些模式并非是一成不變的
