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So, here are three types of growth when yeah, three types of growth,
接下來，講一下三種不同的增長模式
sticky, viral and paid growth and hopefully,
留存增長模式，病毒增長模式以及付費增長模式
I'll get enough time to talk about all of this.
希望剩余的時間能夠講完這三種模式
So really, briefly, sticky growth is trying to get your existing users to come back
簡單來講，留存增長模式就是吸引回頭客，
and pay you more or use you more.
讓老顧客愿意繼續使用產品
Second is viral growth.
第二種是病毒增長模式
So that's when people talk about you.
用戶會向周圍的人提到你的產品
So, you use a product, you really like it, then you tell ten other friends.
如果用戶使用了你的產品，覺得很挺不錯的，他們可能會告訴周圍的朋友
They like it and that's viral growth.
朋友們再心口相傳，用戶量就會激增
And the third is paid growth.
第三種是付費增長模式
So, if you happen to have money in the bank,
如果資金量充足
you are going to be able to perhaps use part of that money to buy growth.
你可以通過購買用戶的方式增加用戶量
And the central theme I'm gonna go through is sustainability.
關鍵點是可持續
There's a lot of, by sustainable growth I mean, you're basically not a leaky bucket.
可持續增長才能讓你付出的時間
Money you put in or time you put in, has a good return on investment on it.
投入的金錢得到回報
So, sticky growth is like I said, getting existing users to keep buying stuff.
留存增長方式要讓現有的客戶不斷的購買你的產品
So, the only thing that really matters here is that you deliver a good experience, right?
因此，這種方式的重點在于要給客戶好的用戶體驗
If you deliver a good experience, people are gonna keep wanting to use you.
如果用戶體驗很好的話，客戶就愿意繼續去購買你的產品
If you deliver an addictive experience, people are gonna keep wanting to use you.
倘若你的產品讓客戶覺得不買都不行了，那么他們就會成為你的忠實客戶
And the way to measure this and to really look at this
衡量存留增長模式的方法
and how you're doing over time of
你可以通過分析一段時間內的
whether you are providing good sticky growth is to look at the CLV's and retention cohort analysis.
“客戶生命周期價值”和“同期群分析”來衡量
