評論
打印
You know, it was a very hot and humid day.
那天非常熱，很潮濕
And what we noticed was, you know, and this was like any, at any fair people you know,
我們注意到，在集市上
there might be arts and crafts and things like that.
幾乎很少有人會去注意工藝品
And random people will you know, gravitate towards that,
大部分的人
but everybody gravitates towards the food and drink area.
還是對食物，飲料比較感興趣
Especially on a hot day.
其實是天氣比較熱的時候
So what we did was, okay, we figured we need to get in the middle of that,
那天我們準備了冰鎮水
and by getting in the middle of that we just took water bottles,
來到了人群中間
froze them and then we started handing out free bottles of water that were cold, and people just came to us.
向他們免費分發，人們對冰鎮水非常感興趣
I think we just basically guilt tripped people into booking cleanings.
我覺得，當天很多人是由于拿了我們的免費冰鎮水
But the proof in the pudding was that
出于不好意思拒絕而訂購了我們的清潔服務
I figured most of those people were guilt tripped into doing it,
大多數人是出于不好意思拒絕
but, when they went home they didn't cancel on us.
但是后來，他們并沒有取消訂購
Well, some of them did, but, a maj, majority of them did not.
當然，有些人取消了，但是大部分人沒有
And, so, we felt, like, I, I thought, okay,
我覺得，這樣其實還不錯
that's good I gotta go clean their houses, but, at least,
我們確實去為他們提供了清潔服務
you know, there's something we're actually solving here.
至少我們解決了問題
so, and, you know, I don't suggest,
說這些經歷，我并不是--
I think showing up the fares, or another start up in the last batch,
上一次孵化的創業公司中有一家公司
I forgot their name right now,
我現在記不起它的名字了
but they, they, they, they showed up, they, they were selling shipping type products.
他們--他們是一家快遞公司
Or were trying to replace shipping products or the content and mailing stuff.
在某種程度上，他們想要代替取代原先的郵政送貨
And so they would show up to the U.S. Postal Office and find people who were trying to ship products.
為此，他們去了郵政局，找到想要運貨的人
And just take them out of line.
把他們拉到外面
Try to get them to use your product.
說服客戶使用他們的產品
Have them ship it for you.
讓他們運送貨物
So, you just have to go to places where people are going to really show up, and, you know,
所以，你要到有客戶的地方宣傳你的產品
your conversion rate is gonna be really, really low,
可能成功率非常低
but to go from zero to one to three to four,
但是客戶數量從無到有
these are the kind of things, you might have to do.
這都是創業初期的必經之路
