評論
打印
So you have a MVP going out there
現(xiàn)在你了解了MVP方法
now how do you get your first few users to start trying it.
你如何讓新客戶使用你的產(chǎn)品呢？
So your first few users should be you know, the obvious people,
你的第一批客戶應(yīng)當(dāng)是
the people that you're connected with.
你周圍的人
You should use it obviously, you and your co-founder should be using it.
首先你應(yīng)該使用，你的合伙人應(yīng)該使用
Your mom and dad should be using it.
你的父母應(yīng)該使用
Your friends and co-workers should be using it.
你的朋友、同事都可以使用
Beyond that you wanna get more user feedback,
除了他們，你還想得到更多的用戶反饋
and so you, and I've listed here kind of some of the obvious places to go to.
我列了一些用戶群體你可以選擇
And depending on what you're selling, you know,
根據(jù)你的產(chǎn)品屬性不同
you can take your pick of the, pick of the draw here.
你可以從中選擇
So online communities there's, you know, on Hacker News now, there's the show HM.
例如，有一些很不錯(cuò)的在線社區(qū)，例如Hacker News的show HM板塊
That's a great place especially if you're building tools for developers and things like that.
如果你推出的產(chǎn)品研發(fā)者工具的話，那么這是一個(gè)非常好的宣傳平臺
Local communities, so if you're building consumer product,
如果你推出的產(chǎn)品是消費(fèi)類的，那么應(yīng)當(dāng)在本地社區(qū)進(jìn)行宣傳
you know, there are a lot of influential local community mailing lists
可以找一些非常有影響力的地方社區(qū)郵件列表
especially those for you know, parents,
尤其是那些父母級別的人比較多的地方
so those are places you might want to head up to. Okay.
你們應(yīng)當(dāng)去這些當(dāng)?shù)貭I銷。好的
So when you go to by the way, home joy, we actually tried all of these.
當(dāng)年我在宣傳Homejoy的時(shí)候，這些方法我都試過
So, we use it ourself, that was fine,
我們自己用了Homejoy的產(chǎn)品，覺得不錯(cuò)
I mean we were on a cleaner, so that was pretty easy.
我們本身就是清潔工，所以這很容易
And then our parents lived in Milwaukee and so we were basically not used to that in the work.
我們的父母居住在密爾沃基，我們基本不在那里開拓業(yè)務(wù)
Friends and coworkers are kinda like in San Francisco and else where,
朋友和合伙人都住在洛杉磯或者其他地方
so we didn't have too many of them use it.
所以我們一開始并沒有很多的試用者給我們進(jìn)行反饋
So we actually, if we ended up in a dead end of,
因此，一開始
not being about to convince many people to use this in the beginning.
我們無法說服很多人雇傭我們進(jìn)行清潔
So what we did was because we are in Mountain View,
當(dāng)時(shí)我們住在山景城
some of you might know on Caster Street they have street fairs there during the summer time.
你們可能知道，夏天的時(shí)候Caster街會(huì)有一個(gè)集市
And so we'd go out and basically chase down people and try to get them to book a cleaning.
我們就到集市去，哪里有人我們就往哪里去，說服他們訂購Homejoy進(jìn)行清潔
And almost everyone would say no.
但基本上都失敗了
Until one day, we just took advantage.
直到有一天，我們抓到了一個(gè)機(jī)會(huì)
