評論
打印
Like, how do you think of solutions?
例如，如何思考解決方案
So the first thing you should do is think of what the industry that you are getting yourself into.
那么首先你要做的便是思考你要選擇哪一個行業
Whether it's big, whether it's huge,
無論這個行業現在是否已經做大
you should really immerse yourself in that industry.
一旦選擇了，你就應該全身心投入進去
There's a number of ways to do this.
我來介紹幾種方法
One is, you know, to really become a cog in that industry for a little bit.
首先，你要在這個行業中工作過一段時間
And so it might seem a little counter-intuitive to do this,
乍一聽來，這種方法好像和直覺相反
because most people say, you know,
因為在大多數人看來
if you really wanna disrupt an industry,
倘若我們想顛覆一個行業
you should really not be this, you know, player in it.
我們就不應該在這個行業工作
You should, you know,
因為有人會認為
someone who spent 20 or 30 years in an industry probably you know,
倘若我們在這個行業里從業二三十年
is set in their ways and is just used to the way things work
我們可能已經形成了固化的行為模式
and really can't think about what the inefficiencies are
我們可能看不到這個行業的不足
or the things that you can, quote, unquote, disrupt.
更談不上去改變，甚至是顛覆這個行業了
But, however as a noob like coming into the industry,
但是，現實卻不是這樣的
you really should take one or two months just really understanding
作為一個新人，你應該需要花費
what all the little bits and pieces of the industry are,
一兩個月的時間來了解這個行業
and how it works because it's when you get into the details,
了解這個行業是如何運作的
that's when you start seeing things you can exploit.
因為只有當你了解到這個行業的細節時
Things you can really, things that are really,
你才能發現它需要改變的地方
really inefficient and provide you know huge overhead costs that you can cut down.
只有這樣才能減少犯錯帶來的慘痛代價
And, so an example of this is, you know,
給大家講一個發生在我身上的事情
when we start Homejoy and we, we decided to go,
當我們創立Homejoy的時候
we started with the cleaning industry and when we started,
是從事家政行業的
you know, we just were cleaners ourselves.
開始時，我們自己就是清潔員
And we started to clean houses and
我們開始給別人打掃衛生
we found out really quickly was that we were very bad cleaners.
但是很快就發現，我們打掃的很糟糕
And so as a result, you know, we said, okay,
于是，我們決定改變這種狀況
we got to learn more about this and we went to buy books.
我們要學習清潔的知識，我們開始買書學習
And we bought books about how to clean, which helped maybe a little bit,
我們買了很多關于如何清潔的書籍，但是作用不是很大
we learned a little bit more about cleaning supplies.
我們學到了一些清潔用品的知識
But it's sort of like basketball you know, you can watch and you can learn,
這就好比是打籃球一樣，你可以看別人打籃球來學習籃球技巧
or you can watch and you can read about basketball,
或者是看關于籃球的書籍來學習技巧
but you're not gonna get any better at it
但是如果你沒有接受訓練的話
if you don't actually you know, train and you know,
你的籃球技術
throw a basketball around and throw it into the hoop.
還是不會得到很大的提升
And so we decided one of us basically had to go and learn how to clean
因此，我們決定找一個人去學習如何清潔
And so we went or get trained by you know, a professional,
我們找到了一家
some sort of a professional training programs that existed.
專業的清潔培訓公司
And that meant, we actually went to get a job at a cleaning company itself.
也就是說，我們去清潔公司打工
And the cool thing was that you know,
讓我開心的是
I learned how to clean from you know,
在清潔公司的那幾個星期里
training for the few weeks that I was there at the cleaning company.
我學到了東西
But the even better thing was that I learned a lot about how a local cleaning company worked.
更令我開心的事情是我了解了一家地方清潔公司是如何運作的
And in that sense you know,
從某種意義上來講
I learned why a local cleaning company could not become huge
我還了解了為什么當地的清潔公司不能做大
like Homejoy is today and that's because they have, you know,
不能像Homejoy這么大，那是因為
they're pretty old school and they have a lot of things,
他們的管理模式非常老套
just from anywhere from booking the customer to optimizing the cleaner schedules was just done very inefficiently.
從與顧客約定時間到優化清潔工的工作安排效率都很低下
And so there is, so, if you are in a situation like mine where you know,
因此，如果你也想創建這樣的公司
there's a service element to it, you should go and do that service yourself.
這樣的服務公司，你應當親自去體驗該種服務
