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Which is, you know, I have this really great idea.
例如，我想到了一個不錯的方案
I don't wanna tell anyone about it.
但是我還不想告訴別人
I'm gonna build, build, build, build.
我一個人埋頭苦干，把產品做出來
I'm gonna be telling one or two people and then I'm gonna launch it on,
我只告訴了一兩個人，然后我把產品通過
you know, I'm gonna launch it on TechCrunch or some,
TechCrunch這樣的平臺發布出來
somewhere like that, then I'm gonna get lots of users.
我就會得到很多的客戶
But what really happens is
但是這種做法，是不成功的
because you did not get a lot of that feedback and stuff like that,
因為這種方式不會得到很多的反饋
you know maybe you get a lot of people to your site,
可能會有不少人去訪問你的網站
but no one sticks around because you didn't get that initial user feedback.
但是這些客戶的忠誠度很低，因為你沒有建立最基本的反饋制度
And then, you know, if you,
接下來
you know, if lucky enough you have some money in the bank
如果你夠幸運，資金充足的話
you might go buy some users but sort of,
你可以去“購買客戶資源”
it just whittles out over time and you just give up.
但是錢總有用完的一天，這樣一來你就得放棄了
This is sort of a vicious cycle and you know,
這有點類似于惡性循環
I actually did this once, and I did this while I was in YC, and that was you know like,
在YC工作的時候，我有過這樣的失誤，我連一款產品都沒有發布過
when I went through YC I didn't even launch a product,
我從沒有在TechCrunch上發布過產品
like I didn't even launch in TechCrunch which is a thing you should definitely do.
我建議大家應該好好利用TechCrunch這個平臺，通過這個平臺發布你們的產品
And so you don't want to ever get into that cycle
大家不要進入上述的惡性循環
because you'll just end up with nothing good.
因為那樣通常會以失敗告終
So, the next thing is you know, you have an idea and
接下來，我要和大家分享的是
you should really think about what the idea is really solving.
一旦你有了一個創意，你應該認真考慮一下
Like what is the actual problem?
這個創意所要解決的問題是什么？
And so their problem statements you should be able to describe it in one sentence.
你應該用一句話來表述你所要解決的問題
And then you should think, how does that problem relate to me?
然后你應該思考，這個問題和我有何聯系？
Am I really passionate about that problem?
我是否非常關注這個問題
And then you should think, okay, it's a problem I have, is it a problem that other people have?
然后你應該考慮，這個問題對我來說是問題，那么它是否也困擾著其他人呢？
And sort of verify that by, you know, just going out and talking to people.
為了確認這個問題，你可以和周圍的朋友交流一下
One of the biggest mistakes I've made is you know,
以前我犯過一個非常嚴重的錯誤
we started, my co-founder and I, who is also my brother,
我曾經和我的合伙人一起，也就是我的兄弟，在2009、2010年前后
he and I started a company called Pathjoy in 2009, 2010.
建立了一個公司——Pathjoy
And our goal was basically to you know,
我們的目標是
we had two goals in mind one is to create a company that made people really happy,
我們有兩個目標，讓他人感到幸福
and create a company that was very, very impactful,
以及創建一個非常有影響力的公司
so a good proxy for that is to just create a huge, big company.
這可以通過創建一個大公司來實現
And so we thought, okay, here's sort of what we're gonna solve is you know,
我們認為，我們需要解決的問題是
make people happier,
讓人們的幸福指數得到提升
and we first went to the notion of who are the people that made people happy?
首先我們想到的問題是哪些人會讓我們變得更加幸福呢？
And you know, we came up with life coaches and therapists.
然后我們想到了人生導師和理療師
So it seemed kind of obvious to just create a platform for life coaches and therapists.
這樣考慮了之后，我們好像只需要為人生導師和理療師建立一個平臺即可
And what happened as a result though was that you know,
但是這樣做的結果是
when we started using the product ourselves we,
當我們自己接受人生導師和理療師的指導時
you know, we're not cynical people by any means,
我們發現我們沒有那么憤世嫉俗
but life coaches and therapists are just not people we would use ourselves.
我們不需要人生導師和理療師對我們進行指導
It was sort of useless to us.
這對我們不起作用
And so, it wasn't even a problem we had,
因此，這不是我們自身所面臨的問題
and certainly wasn't something we were super passionate about building out.
因此我們也沒有那么高的熱情去解決這個問題
Yet we spent, you know, almost a year trying to do this.
但是，為此我們幾乎耗費了一年的時間來運作
And so, if you just start, you know, from tegel zero,
因此，在你們開始創業之前，在準備制造產品之前
just like think about this before you even build any product.
想一下我剛才所說的問題
I think you can save yourself a lot of headache down the road from doing something you don't wanna do.
那么你就會少走彎路
So, say you have a problem and you're able to state it.
假設你現在已有了一個亟待解決的問題，并能明確表述出來
Where do you start?
那么應該從何處著手開始呢？
