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The dark mood was evident in the ad that was developed in January 1985,
這種負面情緒在蘋果公司1985年1月的廣告中也有所體現，
which was supposed to reprise the anti-IBM sentiment of the resonant "1984" ad.
這次的廣告試圖再次激起人們反對IBM的情緒共鳴，就像“1984”廣告那樣。
Unfortunately there was a fundamental difference:
不幸的是，這兩則廣告之間有一個根本區別：
The first ad had ended on a heroic, optimistic note,
“1984”廣告以一種英勇樂觀的基調結束；
but the storyboards presented by Lee Clow and Jay Chiat for the new ad,
但是這次，李·克勞和杰伊·恰特寫的新故事腳本，
titled "Lemmings," showed dark-suited, blindfolded corporate managers marching off a cliff to their death.
名為“旅鼠”,內容則是身著深色西裝、被蒙住雙眼的企業管理者邁向懸崖，走向死亡。
From the beginning both Jobs and Sculley were uneasy.
從一開始，喬布斯和斯卡利就感到不安，
It didn't seem as if it would convey a positive or glorious image of Apple,
這個故事似乎無法傳達出蘋果正面和光輝的形象，
but instead would merely insult every manager who had bought an IBM.
相反，只會侮辱購買過IBM電腦的每一個企業管理者。
Jobs and Sculley asked for other ideas, but the agency folks pushed back.
喬布斯和斯卡利要求廣告公司想想其他創意，但廣告公司拒絕了。
"You guys didn't want to run '1984' last year," one of them said.
其中一位員工說：“你們去年還不想要'1984'廣告呢。”
According to Sculley, Lee Clow added, "I will put my whole reputation, everything, on this commercial."
根據斯卡利的說法，李·克勞補充道：“我會把自己的全部名聲和一切都壓在這個廣告上。”
When the filmed version, done by Ridley Scott's brother Tony, came in, the concept looked even worse.
然而當雷德利·斯科特的弟弟托尼把廣告拍出來后，這個創意顯得更糟了。
The mindless managers marching off the cliff were singing a funeral-paced version of the Snow White song "Heigh-ho, Heigh-ho,"
行尸走肉般的經理們朝著懸崖前進，口中唱著葬禮版的《白雪公主》插曲，“嘿——嚯，嘿——嚯”，
and the dreary filmmaking made it even more depressing than the storyboards portended.
而枯燥的電影制作使得這部廣告片比故事腳本還要沉悶。
"I can't believe you're going to insult businesspeople across America by running that,"
“我簡直不敢相信，你竟然要放這么個廣告來羞辱全美國的商務人士！”
Debi Coleman yelled at Jobs when she saw the ad.
黛比·科爾曼看過廣告后沖喬布斯吼道。
At the marketing meetings, she stood up to make her point about how much she hated it.
營銷會議上，她站起來表達了自己對這個廣告的無比厭惡。
"I literally put a resignation letter on his desk. I wrote it on my Mac.
“我鄭重其事地在喬布斯桌上放了一封辭職信。信是在我的Mac電腦上打出來的。
I thought it was an affront to corporate managers.
我覺得這個廣吿對企業管理者是一種侮辱。
We were just beginning to get a toehold with desktop publishing."
我們可是剛剛才在個人電腦領域立足。”
