It is said that "Happy hour" entered civilian use in the 1960s. About fifty years ago, one of the bars in New York put up a note on the window, saying that everyday from 5 p.m. to 6 p.m. would be the "happy hour" of the bar when drinks would be sold at half price. It soon attracted many people who were on their way home after work, and the bar business grew rapidly.
據(jù)說(shuō)，"Happy Hour" 一詞大約20世紀(jì)60年代開(kāi)始在民間盛行。約50年前，紐約一家酒吧的玻璃櫥窗上貼了一張廣告，說(shuō)本店每天下午5點(diǎn)到6點(diǎn)定為"Happy Hour"， 在這段時(shí)間內(nèi)半價(jià)出售飲料。這張廣告立即吸引了下班回家的人群，酒吧的生意也迅速攀升。
Happy Hour soon became a marketing promotion term for a restaurant or bar to boost business by offering discounts on alcoholic drinks. Usually, it takes place in the late afternoon Monday through Thursday at some period between 4 p.m. and 7 p.m.. In most cases the "happy hour" lasts longer than a single hour.
"Happy Hour" 一詞很快成為一個(gè)市場(chǎng)促銷(xiāo)用語(yǔ)。餐館及酒吧為了推動(dòng)生意便 采取減價(jià)出售酒精飲料的方式促銷(xiāo)。通常，"快樂(lè)時(shí)光"在周一至周四的下午4點(diǎn)和7點(diǎn)之間進(jìn)行，一般不止持續(xù)一小時(shí)。
The specifics usually differ from country to country. For instance, in Holland, the price of an alcoholic drink is regulated and it is prohibited to sell them at half price. During happy hour, a customer gets double the amount of drinks instead. In Italy, a customer often pays the same price or even more for the drink but is offered free finger foods. And in the United States, customers are offered finger foods as well as discounted drinks.
各個(gè)國(guó)家的政策也不盡相同。比如，在荷蘭，酒精飲料的價(jià)格是統(tǒng)一的，不準(zhǔn)半價(jià)出售。這時(shí)，顧客可以在"快樂(lè)時(shí)光"里花一份錢(qián)得到兩倍數(shù)量的酒。在意大利. 顧客通常要付同等或稍高的價(jià)格，但是會(huì)得到免費(fèi)的小點(diǎn)心。而在美國(guó)，消費(fèi)者不僅能得到免費(fèi)小點(diǎn)心，還能享受折扣飲料。
Nowadays, the term is commonly used to describe the gathering of work colleagues at a restaurant or bar after work hours, possibly outside the period of 4 p.m. and 7 p.m. In universities such as Yale, the term is widely used to refer to the gathering of students for parties. There is weekly "happy hour" in Law School, with all the things free.
如今，"快樂(lè)時(shí)光"泛指同事們?cè)诠ぷ髦嗟娘堭^或酒吧聚會(huì)；這種聚會(huì)很可能是下午4點(diǎn)至7點(diǎn)之外的時(shí)間段。在諸如耶魯這樣的大學(xué)校園里，這個(gè)詞也被廣泛用于指代學(xué)生聚會(huì)。耶魯法學(xué)院就有每周一次的"幸福時(shí)光"；不過(guò)，法學(xué)院的所有飲料和食物可都是免費(fèi)的。
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