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創(chuàng)業(yè)與企業(yè)發(fā)展(視頻+MP3+中英字幕) 第42期:找訣竅是行不通的

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Think about what it takes to get into college.

想一下,怎么樣才能被大學錄取呢
Extracurricular activities, check. Right?
要有豐富多彩的課外活動,對吧?
Even in college classes, most of the work you do is as artificial as running laps.
即使大學課上,很多東西也是形式主義
And I am not attacking the educational system for being this way.
我這么說,并不是抨擊教育體系
Inevitably, the work that you do to learn something is gonna have some amount of fakeness to it.
學習過程中不可避免摻雜了一些虛假的東西
And if you measure people's performance, they will inevitably exploit the difference.
評判學生的表現(xiàn)必然會造成學生們迎合老師
To the degree that what you're measuring is largely an artifact of the fakeness.
以至于評判的標準很大程度上就是一種“虛假”
And I confess that I did this myself in college.
我承認我也投機取巧過
In fact, here is a useful tip on getting good grades.
教給你一招考高分的秘訣

創(chuàng)業(yè)與企業(yè)發(fā)展

I found that in a lot of classes there might only be 20 or 30 ideas that actually,

我發(fā)現(xiàn)很多課程中,可能只有20到30個知識點
had the right shape to make good exam questions.
可以形成考點
And so the way I studied for exams in these classes was not to master the material in the class.
所以,我是這么準備考試的,不是把老師講的內(nèi)容記得滾瓜爛熟
But to try and figure out what the exam questions would be and work out the answers in advance.
而是猜題,提前想好答案
Unlike, for me the test was not like what my answers would be on the exam.
考試對我而言不是考試題目該怎么回答
For me the test was.
考試對我而言是
Which of my exam questions would turn up on the exam, right?
我猜的題目有多少會出現(xiàn)在試卷中
So I would get my grade instantly.
我一看試卷就知道我能考多少分
I would walk into the exam and look at the questions and see how many I got right essentially.
試卷發(fā)下來后,我看一下題目,看我猜對了多少道
It works in a lot of classes, especially CS classes.
很多課我都是這么備考的,尤其是計算機課
I remember Automata Theory, there's only a few things that make sense to ask about Automata Theory.
我記得自動機理論就那么幾個考點
So, it's not surprising that
可想而知
after being effectively trained for their whole lives to play such games,
從小就這么訓練“玩游戲”后
young founders first impulse upon starting a startup is to figure out what the tricks are.
年輕創(chuàng)業(yè)者在創(chuàng)業(yè)時首先想到的就是找出其中技巧
For this new game,what are the extracurricular activities of startups, what are the things that I have to do.
創(chuàng)業(yè)這個新游戲的“竅門”是什么?需要怎么做
They always wanna know since,
他們苦苦思索
since apparently the measure of success for a startup is fundraising another noob mistake.
另一個誤區(qū)就是創(chuàng)業(yè)成功的標識是融資能力
They always wanna know, what are the tricks for convincing investors.
創(chuàng)業(yè)者一直在想,說服投資者注資的秘訣是什么呢
And we have to tell them, the best way to convince investors, is to start a startup that's actually doing well,
我們是這么跟他們講的,說服投資者的最好方法是創(chuàng)辦的公司要業(yè)績好
meaning growing fast, and then simply tell investors so.
也就是說,要發(fā)展快,把真實情況告訴投資者就行了
So then they ask, okay, what are the tricks for growing fast? Alright?
然后他們會問,發(fā)展快的秘訣是什么?
And this is exacerbated by the existence of this term, growth hacks. Right?
增長黑客使這種情況更甚。知道這個說法吧?
Whenever you hear anybody talk about growth hacks, just mentally translate it in your mind to bullshit.
無論何時你聽到有人說“增長黑客”,你直接把它理解成“一派胡言”就行了
Because what we tell them is the way to make your startup grow is to make something that users really love.
因為我們一貫的指導方針是創(chuàng)造顧客喜歡的產(chǎn)品
Right, and then tell them about it. So that's what you have to do.
再聽到有人說“增長黑客”,你就給他上一課
That is growth hacks right there.
“增長黑客”是一派胡言
So many of the conversations the YC partners have with the founders
YC合伙人和創(chuàng)業(yè)者的對話,很多是這樣的
begin with the founders saying a sentence that begins with, how do I.
創(chuàng)業(yè)者說 “我怎么…?”
And the partner is answering with a sentence that begins with, just.
合伙人說 “只需要…”
Right, why do they make things so complicated?
他們?yōu)槭裁窗咽虑榕媚敲磸碗s呢?
The reason, I realized, after years of being puzzled by this, is they're looking for the trick,
我覺得原因是,這么多年他們就是這么過來的,他們一直在找竅門
they've been trained to look for the trick.
他們接受的訓練就是找竅門
So, this is the third thing.
以上就是第三條的內(nèi)容

重點單詞   查看全部解釋    
complicated ['kɔmplikeitid]

想一想再看

adj. 復雜的,難懂的
動詞complica

 
artifact ['ɑ:tifækt]

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n. 人工制品,典型產(chǎn)物

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exploit [iks'plɔit]

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vt. 剝削,利用,開拓,開采,開發(fā)
n. 功

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measure ['meʒə]

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n. 措施,辦法,量度,尺寸
v. 測量,量

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confess [kən'fes]

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v. 承認,告白,懺悔

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inevitably [in'evitəbli]

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adv. 不可避免地

 
puzzled

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adj. 困惑的;搞糊涂的;茫然的

 
convince [kən'vins]

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vt. 使確信,使信服,說服

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check [tʃek]

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n. 檢查,支票,賬單,制止,阻止物,檢驗標準,方格圖案

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essentially [i'senʃəli]

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adv. 本質上,本來

 
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