評論
打印
So then there's this question of how do you figure out what to focus on each day?
問題來了，怎樣才能知道每天應該專注于什么事呢？
And this is where it's really important to have goals.
此時需要有目標
Most good founders that I know uh,
我認識的大多數(shù)創(chuàng)業(yè)者
at any given time have a small number of overarching goals for the company.
無論何時都為公司設(shè)定了不少重要的目標
Everybody in the company knows.
公司的每個人都要知道
Could be things like ship a product by this date.
比如按期運送一件商品
You know, maintain this growth rate,
保持增長率
get this certain engagement rate, hire for these key roles, get this deal done.
獲得一定的用戶參與率，為關(guān)鍵職位招聘人才，完成這筆生意
But anybody could tell you in the company every week what are our, what are our key goals?
在公司任何人都要知道每周我們的關(guān)鍵目標是什么
And then everybody executes based off of that.
之后每個人都以此為執(zhí)行基礎(chǔ)
The founder really does set the focus.
創(chuàng)業(yè)者的確得設(shè)定目標
Um, whatever the founder cares about, whatever the founders think are the key goals.
不管創(chuàng)業(yè)者關(guān)心什么，不管創(chuàng)業(yè)者認為什么是關(guān)鍵目標
Um, that's going to be what the whole company focuses on.
設(shè)定的目標將是整個公司的關(guān)注所在
And, and the best founders repeat these goals over and over far more often than they think they should need to.
最優(yōu)秀的創(chuàng)業(yè)者不斷重復這些目標，比他們認為應有的次數(shù)還要多得多
They put em up on the walls,
他們把目標掛在墻上
they talk about them in one on one's, all hands meeting every week.
在每周的會議上重申目標
Um, but it keeps the company focused.
這可以讓公司專注
One of the keys to focus on why I said I think.
我之所以說
Co-founders in different places struggle is that you can't be focused without really great communication.
異地合伙人很費勁，一個原因是只有真正的溝通才能帶來專注
Um, even if you only have say four or five people in a company.
即使你的公司只有四五個人
A small communication breakdown is enough for everybody to be working on slightly different things.
一次小的溝通失敗就足以讓軍心渙散
Um, and then you lose focus and the company just scrambles.
團隊失去重心，公司就會舉步維艱
I'm going to talk about this a little bit more later.
之后我會再講到這一點
Um, but growth and momentum are something you can never lose focus on.
你必須要一直專注于增長和驅(qū)動力
Uh, growth and momentum are what a start up lives on.
增長和驅(qū)動力是一個創(chuàng)業(yè)公司賴以生存的基礎(chǔ)
Uh, and you always have to focus on maintaining these.
你必須一直專注于保持這些
You should always know how you are doing against your metrics.
你應該一直清楚什么與你的執(zhí)行標準相悖
You should have a weekly review meeting every week
你應該每周做一次回顧
and you should be extremely suspicious if you're ever talking about.
并且時刻想想自己是否曾說過
We're not focused on growth right now,
我們現(xiàn)在并沒有專注于增長
we're not growing that well right now, but we're doing this other thing, you know.
我們的發(fā)展還不夠好，我們在做其他事
We don't have, we don't have a timeline for when we're gonna ship this cuz were focused on this other thing.
我們沒有計劃什么時候會推出產(chǎn)品，因為我們的心思在其他事情上面
We're doing a rebrand, whatever, almost always a disaster.
我們在重塑品牌，不管是啥，都是一場災難
So you wanna have the right metrics and you want to be focused on growing those metrics and having momentum.
所以你要有正確的標準，要專注于提高標準，繼續(xù)增長
Um, don't, don't let the company get distracted or excited by other things.
不要讓其他事情使公司的注意力分散，不要過于關(guān)注不重要的東西
