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Another somewhat counter-intuitive thing about good start up ideas,
關(guān)于創(chuàng)意，還有一點可能跟常識相悖
is that they're almost always very easy to explain, and very easy to understand.
就是說，好的創(chuàng)意解釋起來很簡單，也很容易理解
If it takes more than a sentence to explain what you're doing um,
如果需要長篇大論去解釋你的理念
it's almost always a sign that it's too complicated.
你的創(chuàng)意就太復(fù)雜了
It should be a clearly articulate, articulated vision with a small number of words.
你的創(chuàng)意必須條理清晰，幾個詞就可以描述清楚
And the best ideas are usually either,
最好的創(chuàng)意
very different from existing companies in one important way.
要么跟現(xiàn)有公司的理念在某方面背道而馳
Like Google being a search engine that worked
要么是徹頭徹尾的新產(chǎn)品
just really well and none of the other stuff of the portals or totally new, like Space X.
比方說搜索引擎谷歌，舍棄了常規(guī)的門戶。比方說私人太空發(fā)射公司Space X
Any company that's a clone of something else that
如果公司一味抄襲其他現(xiàn)有公司
already exists with some small or made up differentiator,
只是做一些小修改
like we're gonna be x beautiful design or we're gonna be y for people that like red wine instead.
比方說改一下包裝，或者說把客戶重新定義為紅酒愛好者
That usually fails.
這樣的公司一般都不會成功
So as I mentioned one of the great things about being a student is
我說過，學(xué)生創(chuàng)業(yè)有很多優(yōu)勢，
you have a very good perspective on new technology.
其中之一就是學(xué)生對于新技術(shù)有獨到的見解
And learning to get good at having new ideas takes a while.
學(xué)習(xí)不斷萌生新創(chuàng)意是需要時間的
So start working on that right now.
所以現(xiàn)在大家就應(yīng)該投入思考了
That's one thing we hear from people all the time,
我們經(jīng)常聽到人說
that they wish they had done more when they were a student.
后悔自己是學(xué)生的時候做得太少
The other is meeting potential co-founders.
還有一點很重要，就是尋找潛在合伙人
You have no idea how good of an environment you are in
大家可能還沒有意識到
right now for meeting people that you can start a company with down the road.
你們現(xiàn)在的大環(huán)境非常適合大家尋找合伙人
And the one thing that we always tell college students,
我們經(jīng)常這樣告訴大學(xué)生
is more important than starting any particular startup
相比開始創(chuàng)業(yè)
is getting to know a lot of potential co-founders.
更重要的是多了解一些潛在合伙人
So I want to finish this section of my talk with a quote from 50 Cent.
最后我要引用50 Cent的一句話
This is from when he was asked about vitamin water.
這是他對于維他命水的看法
I won't read it, it's up there.
就在屏幕上，我就不給大家讀了
But it's about the importance of thinking about what customers want,
這句話說的是一定要了解消費者的需求
and thinking about the demands of the market.
要考慮市場需求
Most people don't do this,
很多人會忽略這一點
most students especially don't do this.
尤其是學(xué)生這個創(chuàng)業(yè)群體
If you can just do this one thing,
如果能做到這點
if you can just learn to think about the market first,
如果能首先考慮一下市場的情況
you will have a big leg up on most people starting startups.
你就比同期創(chuàng)業(yè)的很多人要領(lǐng)先一步
All right, and this is something.
這點很重要
This is probably the thing that we see wrong with Y Combinator apps most frequently,
在YC這個問題也常見
is that people have not thought about the market first.
就是很多人并不將市場的情況放在首位
And what people want first.
不考慮消費者的真正需求
