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Another piece of advice to make something that users love is to start with something simple.
還有一點，就是從簡單入手
It's much, much easier to make a great product if you have something simple.
如果理念夠簡單，開發一個好產品是很簡單的
Even if your eventual plans are super complex, and hopefully they are,
可能你最初的構想非常復雜
you can almost always start with a smaller subset of the problem than whatever you think is the smallest.
你最好還是從更小處入手
And it's hard to build a great product.
要開發好產品確實不容易
So you wanna start with as little surface area as possible.
所以開始的著手點一定要小
Think about the really successful companies and what they started with.
我們可以想一下一些非常成功的公司案例和他們開始的產品
Think about products that you really love.
想一下大家自己喜愛的產品
They're generally incredibly simple to use and especially to get started using.
一般都是使用簡單，尤其是對新手來說
The first version of Facebook was almost comically simple.
比方說最開始的臉書就非常簡單
The first version of Google was just an ugly webpage
第一版谷歌網頁
with a textbox and two buttons
簡單到就只有一個文本框和兩個按鈕
but it returned the best results, and that's why users loved it.
它會返回最佳搜索結果，這也是用戶鐘愛它的原因
The iPhone is far simpler to use than any smartphone that ever came before it
而相較于市場上更早的智能手機，蘋果手機使用起來要更為簡單
and it was the first one that people really loved.
可以說是第一款廣受消費者喜愛的智能手機
Another reason that simple is good,
之所以說簡單更好
is because it forces you to do one thing extremely well.
是因為這樣可以督促你在這個點上做到極致
And you have to do that to make something that people love.
只有這樣，人們才會鐘愛你的產品
The word fanatical comes up again and again
當大家聽創業家演講
when you listen to successful founders talk about how they think about their product.
講他們對于產品的構想時會不止一次聽到“熱情”這個詞
Founders talk about being fanatical in the way they care about the quality of the small details.
創業家的熱情在于對產品每個小細節的執著
Fanatical in getting the copy that they use to explain the product just right
成功的創業者們對于產品詮釋
and fanatical in the way they think about customer support.
對于客戶服務都是非常用心的
In fact, one thing that correlates into success among the YC companies is the founders
實際上，總結一下YC投資成功的公司經驗
that hook up pager duty to their ticketing system,
很多創業者都把訂單系統和通知軟件綁定
so that even if the user emails in the middle of the night when the founders are asleep.
這樣如果客戶在半夜發郵件過來，即使創業者正在睡覺
They still get a response within an hour.
也能保證在一小時內給客戶答復
Companies actually do this in the early days.
在創業初期，很多公司都是這樣做的
These founders feel physical pain when the product sucks.
所以如果產品質量出現問題，創業者就要頭痛了
And they wanna wake up and fix it.
他們可能需要半夜起來給客戶解決問題
They don't ship crap.
給消費者用不過關的產品是不可以的
And if they do they fix it very, very quickly.
就算開始時產品不盡人意，也要快速完善起來
And it definitely takes some level of fanaticism to build a great product.
這樣來看，開發好產品是需要極高的創業熱情的
