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The founders of these companies do things like sales and customer support themselves in the early days.
在創(chuàng)業(yè)初期，不管是銷售還是客戶服務(wù)，創(chuàng)業(yè)者們都是親力親為的
It's critical to get this loop embedded in the culture.
必須把用戶反饋這一環(huán)嵌入到企業(yè)文化中
In fact, the specific problem that we always see with Stanford startups for some reason is that
一般來說，斯坦福的創(chuàng)業(yè)者們碰到最多的問題
the students try and hire sales and customer support people right away
就是學(xué)生們一開始就雇人做銷售和客戶支持
And you've gotta do this yourself.
開始時(shí)，這些事情最好是創(chuàng)業(yè)者自己來做
It's the only way.
必須親力親為
You really need to use metrics to keep yourself honest on this.
你需要用一些指標(biāo)來衡量公司的發(fā)展
It really is true that the company will build whatever the CEO decides to measure.
畢竟總裁怎么來衡量，公司就會(huì)怎么來發(fā)展
If you're building an internet service, ignore things like total registrations.
如果你是做網(wǎng)絡(luò)服務(wù)的，你就不用管總注冊(cè)人數(shù)了
Don't talk about them.
這些你不用考慮
Don't let anyone in the company talk about them.
公司員工也不必關(guān)心這個(gè)
And look at growth in active users, activity levels, cohort retention, revenue, net promoter scores.
你要關(guān)注的就是活躍用戶數(shù)量，活躍等級(jí)，用戶保有率，收益，凈推薦值
These things that matter.
這些才是你要關(guān)注的量
And then be brutally honest if they aren't going in the right direction.
如果這些指標(biāo)發(fā)展方向不對(duì)，必須坦誠面對(duì)
Startups live on growth.
新公司依賴于快速發(fā)展
It's the indicator of a great product.
有好產(chǎn)品的，才能快速發(fā)展
So this about wraps up the overview on building a great product.
以上是開發(fā)好產(chǎn)品的內(nèi)容
I wanna emphasize again, that if you don't get this right,
我要強(qiáng)調(diào)一下，如果這點(diǎn)做不好
nothing else we talk about in the class will matter.
課程里其他講的內(nèi)容都是白費(fèi)力氣
You can basically ignore everything else that we talked about until this is working well.
只有開發(fā)出了好產(chǎn)品，你再去認(rèn)真考慮其他內(nèi)容
On the positive side, this is one of the most fun parts of building a startup.
往好的方面想，開發(fā)產(chǎn)品是創(chuàng)業(yè)時(shí)比較有意思的部分
So I'm gonna pause here,
今天我就講到這里
I'll pick back up with the rest of this on Thursday
剩下的內(nèi)容，周四我再接著講
and now we're gonna have Dustin talk about why you should start a startup.
接下來由達(dá)斯汀給大家介紹為什么要?jiǎng)?chuàng)業(yè)
