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Gamers don't sit around.
游戲玩家不是孤立的
Gamers are virtuosos at weaving a tight social fabric.
他們很擅長組建嚴密的社會結構
There's a lot of interesting research that shows
一項有趣的調查顯示
that we like people better after we play a game with them,
我們更喜歡那些與我們一同玩游戲的人
even if they've beaten us badly.
即便是他們把我打敗了，亦是如此
And the reason is, it takes a lot of trust
原因就是，
to play a game with someone.
在游戲過程中我們累積了信任
We trust that they will spend their time with us,
我們之所以信任，就是因為他們和我們花費同樣的時間
that they will play by the same rules,
遵守同樣的規則
value the same goal, they'll stay with the game until it's over.
擁有著共同的目標，我們將肩并肩作戰（在一起）直至游戲結束
And so, playing a game together actually builds up
基于此，一同游戲的確可以建立
bonds and trust and cooperation.
默契、信任和協作
And we actually build stronger social relationships as a result.
進而，我們會建立一個更強健的社會關系網絡
Blissful productivity. I love it.
幸福的生產力，我非常喜歡這個
You know there's a reason why the average World of Warcraft gamer
《魔獸世界》的玩家們平均花費
plays for 22 hours a week,
一周22小時，
kind of a half-time job.
就像一個兼職一樣玩游戲是有原因的
It's because we know, when we're playing a game,
就是因為，當我們玩游戲的時候
that we're actually happier
相對于休閑或者逛街來說，
working hard than we are relaxing, or hanging out.
我們加倍努力的玩游戲會讓我們更開心
We know that we are optimized, as human beings,
作為人類來說，
to do hard meaningful work.
我們更喜歡做那些雖然很難但是更有趣的事情（工作）
And gamers are willing to work hard
如果能夠提供一個合適的任務給游戲玩家，
all the time, if they're given the right work.
他們就會一直不停地努力玩下去
Finally: epic meaning.
最后，是史詩的含義
Gamers love to be attached to awe-inspiring missions
游戲玩家喜歡依附在
to human planetary-scale stories.
那些關乎人類星際故事的威嚴任務里面
So, just one bit of trivia that helps put that into perspective:
你所做的任何一點點的瑣事都會成為那個最終的美好愿景的一部分
So, you all know Wikipedia, biggest wiki in the world.
大家都聽說過維基百科，全球最大的Wiki
Second biggest wiki in the world, with nearly 80,000 articles,
全球第二大的wiki，
is the World of Warcraft wiki.
就是《魔獸世界》wiki，里面大約有8萬篇文章
Five million people use it every month.
每個月都有500萬人在使用它
They have compiled more information about World of Warcraft
里面集合的有關《魔獸世界》的信息
on the Internet than any other
比網絡上任何其他主題的信息
topic covered on any other wiki in the world.
都要多
They are building an epic story.
這就創造了一個史詩般的故事
They are building an epic knowledge resource
同時也創就了一個關于《魔獸世界》的
about the World of Warcraft.
如史詩般的巨大的知識資源
Okay, so these are four superpowers that add up to one thing:
這就是把那四種超能力集中到一件事情上的例子
Gamers are super-empowered, hopeful individuals.
游戲玩家們就是一個被高度授權、極具希望的群體
These are people who believe that they are individually capable
他們都認為
of changing the world.
自己具有改變世界的能力
And the only problem is that they believe
但問題是他們相信自己能改變的世界是
that they are capable of changing virtual worlds
虛擬世界，
and not the real world.
而不是現實世界
That's the problem that I'm trying to solve.
這正是我所努力去解決的難題
There's an economist named Edward Castronova.
有一位叫Edward Castronova的經濟學家
His work is brilliant. He looks at why
他的工作非常卓越。
people are investing so much time and energy
他研究人們花費這么多時間、
and money in online worlds.
精力和金錢在網絡游戲里面的原因
And he says, "We're witnessing what amounts
他說：“我們正在見證著大批的人
to no less than a mass exodus
沉溺于虛擬世界
to virtual worlds and online game environments."
和網絡游戲當中”
And he's an economist. So, he's rational.
因為他是一位經濟學家，所以他是理性的
And he says ...
他還說...
Not like me -- I'm a game designer; I'm exuberant.
不像我，我只是一個游戲設計師，我充滿了活力
But he says
他還說，玩游戲變得更有意義
that this makes perfect sense,
因為游戲玩家在虛擬世界里得到了
because gamers can achieve more in online worlds than they can in real life.
比現實生活中更多的東西
They can have stronger social relationships
他們在游戲里可以擁有
in games than they can have in real life;
比現實生活中更好的社會關系
they get better feedback and feel more rewarded
玩家也可以獲得比現實生活
in games than they do in real life.
中更好的回報以及成就感
So, he says for now it makes perfect sense
因此，他說對于游戲玩家而言，
for gamers to spend more time in virtual worlds than the real world.
花費更多的時間在虛擬空間中比現實社會里更有意義
Now, I also agree that that is rational, for now.
現在我依然覺得這很理性
But it is not, by any means, an optimal situation.
但是，無論如何，這不是最佳選項
We have to start making the real world more like a game.
我們不得不從現在開始把現實社會構建得像一個游戲
So, I take my inspiration from something that happened
因此，我從發生于2500年前的
2,500 years ago.
一些事情中獲取靈感
