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And with this instant recognition comes a set of values that people associate with Bruce Lee.
這種立刻的認同 讓人們把一系列的特性，都和李小龍聯系起來。
Bruce Lee defines kungfu.If you want to reference sort of strength and sleekness and speed and power,Bruce Lee is shorthand for all of those things.
李小龍定義了功夫，如果你意指強大 流暢 速度和力量，李小龍就是最佳代言。
What they're trying to sell is an image of perfection.
他們試圖銷售的是完美本身
All right, here's a guy who's really good at what he does,so my product is that good.So I can understand what they're doing.
就是這樣 有一人真是頂呱呱，我的產品也一樣，所以我能理解他們的做法。
The Bruce Lee brand can represent many things.There are many characteristics that he had, many aspects to his personality.
李小龍的牌子能代表很多東西，他有很多特質 人格多樣。
It can represent purity, health, confidence, speed, even tragedy.
可以代表純粹 健康 自信 速度 甚至悲劇
Ari Merkin is the CEO of the New York advertising agency Toy.
Ari Merkin是紐約廣告公司Toy的首席執行官
As well as being one of the most awarded creative directors in the world,he's also a huge fan of Bruce Lee,using him as the inspiration for many of his commercials.
作為世界上最受贊譽的創意導演之一，他同樣是李小龍的超級粉絲，并將其作為自己廣告創意的源泉。
Bruce Lee influenced me tremendously.Creativity is... is about sort of spitting out what you've got inside,you know, the things that have influenced you,the images that have stayed in your mind.
李小龍對我影響深遠，創新是... 類似自身內在的外現，影響過你的東西，腦海中徘徊的形象。
Bruce Lee and all of the things that I took away from his movies always stayed in my mind.
李小龍和我從他電影里看到的東西 一直存留在腦海中
