Hollywood film Iron Man 3 has premièred in China. The movie took in a reported 130 million yuan on the first day on Wednesday, for a box office record. And the director has tailored a special version for this special market. The story comes courtesy of Reuters.
好萊塢電影《鋼鐵俠3》于本周三在中國首映,上映首日票房1.3億人民幣,創造了票房歷史紀錄。導演為了迎合中國市場,還制作了一個特殊的版本。以下是來自路透社的報道。
Ironman 3 is about to rocket into the China market, two days before it opens in the U.S. And it has a couple of secret weapons. Actor Wang Xueqi will help save Ironman. And actress Fan Bingbing makes a special appearance in a made-for-China-only version. Film consultant is Shao Gang.
《鋼鐵俠3》早于美國2天在中國上映,開始進軍中國市場。它還帶來兩個秘密驚喜。男演員王學圻在片中成為托尼的救命恩人。在“中國特供版”中,有范冰冰的特別演出。邵剛擔任電影顧問。
Shao Gang, Consulting Director, Entgroup Consulting, said, "It's a new tactic Hollywood studios have been using to avoid violating rules on co-production in China by using Chinese actors and filming in China. The upcoming Transformers 4 and World War Z have done the same thing."
藝恩咨詢總監邵剛說:好萊塢啟用中國男演員,還來中國取景拍攝,這樣的合作是好萊塢電影公司的一個新策略。即將上映的《變形金剛4》和《末日之戰》也會這樣做。
In last year's Looper an entire section filmed in Shanghai with a Chinese actress was inserted into a China version. Yang Tianshu gave that part thumbs down.
去年的《環形使者》在上海拍攝的場景和中國女演員部分,這些都加到中國版本了。作為一個影迷,楊天舒認為這樣滲透中國元素是一個敗筆。
Yang Tianshu, Movie Fan, said, "I like Chinese themes in movies like Kungfu Panda because they're a key element of the film and not just thrown in - which makes it feel awkward. I prefer to watch the original movies with their original flavor."
楊天舒說:我喜歡像《功夫熊貓》這樣以中國元素為題材的電影,這才是電影的重要元素,而不僅僅是有中國演員的加盟,這樣的中國元素很尷尬。
A lot of Chinese on social media seem to feel the same way. Still, if special made-for-China content is what it takes to appease the authorities, expect a lot more to come.
從許多中國人在社交媒體上的反應來看,他們似乎也深有同感。如果為中國特別制作的內容是為了迎合大眾,他們還是希望電影中能滲透更多的中國元素。
Last year, China surpassed Japan to become the world's second largest film market, and Pacific Bridge Pictures estimates it will overtake the U.S. in the next five years.
去年,中國超過日本成為全球第二大電影市場。市場研究機構Pacific Bridge Pictures估計,在未來五年,中國將超過美國。