5. Stay true to your values.

5.堅持你的價值觀。

In any negotiation or business decision, choose solutions that fit your values, even if they're not the easiest or cheapest options. When you deviate from your values, there’s a hard price to pay. It takes a long time to get a reputation back.

在做任何談判或商業決定時，要選擇符合你價值觀的解決方案，即使那不是最簡單，最便宜的方案。一旦你背棄了你的價值觀，你就要付出巨大的代價。你要花很長時間才能把失去的聲譽賺回來。

It's easiest to lose your values when you're getting impatient or growing rapidly, so in those moments, remember what you stand for. The more you act on consistent values, the stronger your business will be in the long run and the more your consumers will trust you.

當你失去耐心或者進展迅速時是最容易放棄你的價值觀的。所以在這些時候，你一定要記住你代表的是什么。你越是能夠堅持一貫的原則，長遠來說，你的公司就能發展得更強大，你的客戶也就會更相信你。