Selling your story...
Katharine Hansen, author of Tell Me About Yourself, on "career-propelling stories."
• Start with "just one story" that reveals your essence.
• Show how you used your talents when tested.
• Tell of a turning point in your career and what you learned.
• Select stories that reinforce your personal brand and show your passion and personality.
• Tell how you developed or sharpened a key characteristic -- and the results achieved.
• Show how you handle major change and lead others through it.
• Find hero stories where you saved the day.
推銷你的故事
凱瑟琳•漢森,著有《講述你自己的故事》(Tell Me About Yourself)一書。關于“推動職業發展的故事”,她是這么說的:
• 用“我講一個小故事”開頭,揭示你要表達的主旨。
• 講述你在關鍵時刻是如何發揮自己才能的。
• 講述你職業生涯一個轉折點,以及你學到了什么。
• 選擇能彰顯你個人品牌的故事,并且表現出你的激情和個性。
• 講講你是如何培養并提高自己某一重要特點的,以及由此取得的成績。
• 講述你是如何應對重大變化,并帶領他人適應這一變化的。
• 講述你力挽狂瀾的“英雄事跡”
...and what to avoid
• Don't talk for too long or ramble. Two minutes is the absolute max.
• Don't tell stories that aren't relevant to a targeted job.
• Don't lie or exaggerate.
• Don't omit sensory details and a bit of color.
• Don't forget to wrap up the story with a one sentence moral, key message, or lesson learned.
應當避免的事項
• 不要講太長時間或信口漫談,時長最多不超過2分鐘。
• 不要講一些與目標職位無關的故事。
• 不要說謊或夸大其詞。
• 不要忽略感官細節,注意生動性。
• 不要忘了在故事結尾用一句話來總結故事,這句話可以是箴言、關鍵信息或學到的教訓。