Siemens Xelibri
西門子 Xelibri
In 2003, Siemens released the Xelibri collection, a series of eight distinct phone designs aimed at the sartorially-conscious technorati. Where many handsets might emphasize utility over aesthetics – or try balancing the two design elements – the Xelibri phones clearly placed style over substance.
2003年,西門子發(fā)布了由8部平板手機(jī)組成的Xelibri系列。相比外觀,大多數(shù)手機(jī)更注重實(shí)用性,或者在兩者之間找到一個(gè)平衡點(diǎn)。而Xelibri系列手機(jī)則把造型放在首位。
Trouble was that sense of style was seriously questionable. Supposedly, several phones in the line were inspired by the Star Trek franchise, and while that influence is self-evident, we doubt Captain Kirk -- or anyone else -- would be caught with one of these.
這造型卻成為一件麻煩事。據(jù)說,靈感來源于星際迷航。盡管這種影響是不言而喻的,但很難說科克船長(zhǎng)或是其他任何人會(huì)看中這款手機(jī)。
Apparently, contemporary mobile users agreed. During its two-year run, Siemens sold 780,000 Xelibri phones, accounting for less than 2% of the company's overall total mobile device sales during that period, before they were finally discontinued.
顯然,用戶會(huì)同意上述觀點(diǎn)。兩年的運(yùn)營時(shí)間里,西門子78萬部Xelibri手機(jī),占公司那時(shí)期所有銷售的百分之二還不到。