Also there was laughter during the movie's screening, especially when advertisements were inserted into the story line of the movie and given close-up shots.

當然觀影時觀眾也會發出笑聲，尤其當看到被植入廣告的電影臺詞以及特寫時。

The advertisements include those for a luxury car company, an insurance company, a large state-owned bank, a sports wear company, and a Chinese wine maker.

Fifteen minutes of the movie's total length of two and a half hours were for these advertisements, which have drawn criticism from the media as well as the public.

這些廣告包括名車廠商、保險公司、大型國有銀行、運動服飾公司、以及一家國內酒商。在兩個半小時的影片中，廣告占用了15分鐘，此舉受到媒體和公眾的批評。

In an interview with Xinhua on Monday, Zhang Hongsen, vice director of the SARFT film department said advertisements placed in movies were necessary for film makers to make profits, as piracy poses a threat to their revenues.

本周一，國家廣電總局電影局副局長張宏森在接受新華社采訪時表示，由于盜版猖獗，威脅到制片方的收入，因此他們出于利益的考慮，需要在電影中植入廣告。

He said a tougher crackdown on piracy was essential to solving the problem of such advertisements placed into movies

他說，加強打擊盜版是解決植入廣告過度這一問題的根本途徑。.