7 --Strive to provide something great 致力于做一些偉大的事情

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets." --Steve Jobs
“許多公司選擇縮小規模，這對于它們或許是正確的。但是我們選擇不同的途徑。我們的信仰就是如果我們把偉大的產品展示在消費者面前，那么消費者們會持續為此付款。” ——斯蒂夫·喬布斯

Perhaps the most important piece of advice in business is to create something that is great and valuable. If you can provide your customers with a great product or a great service, chances are they'll come back for more and tell their friends too.
或許商業中最為重要的一條忠告就是制造偉大和有價值的產品。如果你為顧客提供偉大的產品或者極好的服務，他們再回來消費并且口碑相傳的機會就會更大。

Learn to understand your customers, learn what they really need, and then do your best to provide them with that. Even when all else fails, providing an awesome product will usually lead to success.
學著理解你的顧客，知道他們想要什么，然后盡你所能地提供給他們。即使其他的產品都失敗了，令人敬畏的產品將總能通向成功。