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The first big overhaul for Facebook came in 2012-14.
Facebook的首次大整改是在2012年到2014年間。
Internet users were carrying out ever more tasks on smartphones rather than desktop or laptop computers.
互聯網用戶更多地使用智能手機執行任務而不是電腦或筆記本。
Mark Zuckerberg opted to follow them, concentrating on Facebook's mobile app ahead of its website,
馬克·扎克伯格選擇追隨他們的腳步，專注于Facebook的手機應用，而把其網站放在后位，
and buying up two fast-growing communication apps, WhatsApp and Instagram. It worked.
他還收購了兩個成長迅速的通訊應用—WhatsApp和Instagram。這一選擇奏效了。
Facebook increased its market valuation from around $60bn at the end of 2012 to—for a brief period in 2018—more than $600bn.
2012年年底，Facebook市值約為600億美元—在2018年短期內—增長到了6000多億美元。
On March 6th Mr Zuckerberg announced Facebook's next pivot. As well as its existing moneymaking enterprise,
3月6日，扎克伯格宣布了臉書的下一中心點。和現在的那些在其公共社交網絡中
selling targeted ads on its public social networks, it is building a "privacy-focused platform" around WhatsApp, Instagram and Messenger.
銷售目標廣告的賺錢公司一樣，Facebook正在WhatsApp、Instagram和Messenger上建立一個“以隱私為焦點的平臺”。
The apps will be integrated, he said, and messages sent through them encrypted end-to-end, so that even Facebook cannot read them.
這些應用將被整合，他說，而且通過它們發送出的信息將被端對端加密，這樣即便是Facebook也無法取得這些信息。
While it was not made explicit, it is clear what the business model will be.
雖然沒有明述，但很明顯這將會是怎樣的商業模式。
Mr Zuckerberg wants all manner of businesses to use its messaging networks to provide services and accept payments. Facebook will take a cut.
扎克伯格想要所有企業都使用他的信息傳遞網絡，為他們提供服務和承付。 Facebook將從中分成。
A big shift was overdue at Facebook given the privacy and political scandals that have battered the firm.
遭受隱私和政治丑聞的接連打擊，Facebook 的一項大變動遲遲未進行。
Even Mr Zuckerberg, who often appears incapable of seeing the gravity of Facebook's situation, seemed to grasp the irony of it putting privacy first.
連扎克伯格這個似乎看不見Facebook嚴重境況的人也好像是理解了以隱私優先這句話的諷刺意味。
"Frankly we don't currently have a strong reputation for building privacy protective services," he noted.
“坦白來說，我們目前沒有建立隱私保護服務的一個好聲譽，”他表示。
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