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Uber: Gear change
優步：換擋
A new era begins at Uber as Travis Kalanick steps down.
隨著拉維斯·卡蘭尼克（Travis Kalanick）辭去Uber首席執行官一職，優步進入新時代。
“We have a lot of attention as it is. I don't even know how we could get more,” Travis Kalanick, the boss of Uber, said last year.
優步的老板特拉維斯·卡蘭尼克（Travis Kalanick）去年說：“事實上我們得到了很多的注意力，我甚至不知道如何才能得到更多了。”
The ride-hailing giant found a way.
這個叫車的巨人找到了一條路。
Mr Kalanick failed to manage the fallout from a series of high-profile blunders and scandals.
對于之前重大失誤和丑聞帶來的一系列后果，卡蘭尼克（Kalanick）先生處理的很失敗。
On June 20th he resigned as chief executive officer of the firm he co-founded in 2009.
在6月20日，他辭去了他在2009年共同創立的公司的首席執行官的職務。
Uber is facing several crises, including senior executive departures, a lawsuit over alleged intellectual-property theft, claims about sexual harassment and a federal probe into its use of potentially illegal software to track regulators.
Uber正面臨數場危機，包括高管離職、涉嫌侵犯知識產權的訴訟、有關性騷擾的指控以及聯邦政府對其使用非法軟件跟蹤監管部門的調查。
Mr Kalanick had previously said he would take a leave of absence, in part to deal with a personal tragedy—the death of his mother in a boating accident.
卡蘭尼克（Kalanick）此前曾表示，他將休假，部分是為了處理個人悲劇——他母親在一次乘船事故中死亡。
That was not enough for investors in Uber, who asked him to make his leave permanent.
但這對那些要求他讓他永遠離職的Uber投資者來說是遠遠不夠的。
Uber will not change overnight.
Uber是不會在一夜之內做出重大改變的。
Mr Kalanick trained it to be unrelentingly competitive, aggressive and ready to break rules.
Uber總裁卡蘭尼克（Kalanick）先生表示自己所打造的品牌公司是可以大膽地競爭、有闖勁以及勇于打破常規的。
That culture helped make it the most prominent private American technology firm, with a valuation of nearly $70bn.
這樣的一種公司文化使Uber一躍成為美國杰出私人科技公司，創造了近700億美元的產業估值。
But the impact of Mr Kalanick's self-styled “always be hustlin'” approach has been stark.
然而，卡蘭尼克先生“時刻處于危機之中”的思想已經產生了與之前相反的效應。
Uber's controversies have dented its brand, hurt its ability to recruit the best engineers and cost it customers in America, who are defecting to its rival, Lyft.
Uber的風言風語逐漸影響了該品牌的發展，不僅妨礙了公司招募優秀的工程師，導致了大量的美國客戶流失到了競爭對手：Lyft （來福車）的手下。
The identity of Mr Kalanick's replacement will be crucial.
因此，卡蘭尼克（Kalanick）先生的職位調動對于Uber公司的命運極其重要。
譯文來源考研英語時事閱讀
