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Turkish White Goods: Cleaning Up
土耳其白色家電：清潔
Arcelik is a rare bight spot incorporate Turkey.
阿奇利克是土耳其少見的商業亮點。
Forgive a maker of washing machines a fondness for spin.
原諒洗衣機的制造商會喜歡旋轉。
Hakan Bulgurlu, who manages Arcelik, the biggest producer and seller of white goods in Turkey, claims a “strong mood” has returned to his domestic market.
哈坎·保格魯管理的阿奇立克是土耳其白色家電最大的生產商和銷售商。他聲稱“強烈情緒”已經回到國內市場。
Sales there leapt by 35% in the first quarter compared with the same time last year.
第一季度的銷售額比去年同期增長了35%。
His forecast is upbeat.
他的預測是樂觀的。
“Turkey is more resilient than it looks from the outside,” he says, citing cheery reports from dealers who run his 3,000 own-brand shops.
他引用了一個經營著3000家自有品牌店鋪的經銷商的樂觀報告，并說：“土耳其實際比它看起來更有彈性”。
Reality is less whiter than white.
現實比白色更慘淡。
Many investors and traders remain spooked by political dramas, a coup plot last year and by an authoritarian president, Recep Tayyip Erdogan.
由于去年獨裁總統，雷杰普·塔伊普·埃爾多安的政變陰謀，許多投資者和交易員仍然很擔憂。
The IMF gave warning in February that low business profits, a lack of credit and political uncertainty all bode ill for Turkey's economy.
二月份，國際貨幣基金組織指出，低的商業利潤、缺乏信用和政治不確定性都預示著土耳其經濟的衰退。
A splurge of public spending and stimulus measures—a special tax on appliances has been suspended for a few months—have brought forward sales of appliances to before the usual, summer, shopping season.
揮霍公共支出和一種特別稅暫停的刺激措施，已使家電銷售暫停好幾個月，平時這個夏季就是購物季。
Firms cannot trust in a domestic recovery just yet.
各個公司并不相信國內的復蘇。
Arcelik's prospects, however, depend more on tapping distant markets than on rebounding local ones.
然而，阿奇立克的發展，更多的是依賴于開發遙遠的市場而不是當地市場的反彈。
It wisely branched out after the mid-1990s (when Turkey joined Europe's customs union) and today has 18 factories, with nearly 30,000 staff, in seven countries.
它在20世紀90年代中期（土耳其加入歐洲關稅同盟）后明智地打開了市場，今天在七個國家有18家工廠，員工近3萬人。
Last year it generated global sales of 4.8bn euro ($5.4bn) , 60% outside of Turkey, and a decent 11% pre-tax profit.
去年，它產生的全球銷售是54億美元，60%是來自土耳其之外，有一個十分不錯的11%稅前利潤。
譯文來源考研英語時事閱讀
