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日常產(chǎn)品背后匪夷所思的科學(xué)事實(shí)
PayPal脫離eBay再上市 市值超466億
And PayPal is already worth more than its former parent, $46.6 billion compared to Ebay’s $35 billion. PayPal was a pioneer in the field of digital payments,it’s now facing growing competition from Apple, Google and Amazon among others. I spoke to PayPal’s CEO earlier today. He told me splitting from eBay gives PayPal one crucial advantage -- independence.
PayPal市值已經(jīng)達(dá)到466億美元，超過其前母公司Ebay的350億美元。PayPal是電子支付行業(yè)的先驅(qū)，而現(xiàn)在卻面臨來自蘋果，谷歌，亞馬遜以及其他公司的競爭。今天早些時候我采訪了PayPal首席執(zhí)行官。他告訴我，從eBay中脫離出來使PayPal有了關(guān)鍵的優(yōu)勢——獨(dú)立。
“Being an independent company allows us to be a truly independent neutral third party for our customers, and so there are no conflicts of interests whatsoever being part of eBay. We can partner with any merchant in the world right now as an independent neutral third party. So that’s a big advantage for us.”
“成為一家獨(dú)立的公司讓我們成為對顧客來說真正獨(dú)立中立的第三方，所以，無論如何，都不會出現(xiàn)作為eBay的一部分時面臨的利益沖突。現(xiàn)在，我們可以作為獨(dú)立中立的第三方與世界上任何一個商家合作。所以這對我們來說是一個巨大的優(yōu)勢。”
“This landscape is getting a lot more competitive obviously with Apple Pay. Do you have the mobile strategy to compete with them and anyone else who comes in the field?”
“未來的前景就是讓我們與蘋果支付相比有了更大的競爭力。你是否還有什么移動策略與他們或者該領(lǐng)域內(nèi)的其他任何商家競爭？”
“Well, it is a very competitive marketplace, but that’s because it’s a dynamic and growing marketplace. We compete in a $25 trillion addressable market, and we have several advantages as we compete in that. But probably the biggest advantage we have is we are truly a neutral third party. Our platform that we've worked on re-architecting over last several years is both operating system and point of sale technology agnostic. We can work with any merchant, any operating system whether that be IOS, Android or Windows, and provide a seamless, consistent experience for consumers and for merchants. And last year, we did over $1 billion mobile payment transactions. So we are probably amongst, if not the leader in the world in processing mobile payments.”
“這個市場競爭非常激烈，但是因?yàn)檫@是動態(tài)的，不斷增長的市場。在一個擁有25兆美元可訪問的市場中進(jìn)行競爭，我們有幾個優(yōu)勢。但是可能最大的優(yōu)勢就是我們是真正中立的第三方。過去幾年，我們致力于改善操作系統(tǒng)和銷售技術(shù)無關(guān)論。我們可以與任何商家合作，可以和任何操作系統(tǒng)合作，無論是IOS, Android還是Windows，為用戶和商家提供持續(xù)無漏洞的體驗(yàn)。去年，我們處理了超過10億次移動支付交易。所以，我們在處理移動支付的領(lǐng)域中即使不是獨(dú)占鰲頭，也是領(lǐng)先者?！?/span>
“Dan, there’s been such hope with watches now, wearables whether it’s on our phone, that we are finally at the point where we are going to all, you know, transfer to this digital wallet. It was all going to be at our fingertips. Consumers… it seems a little sticky that transaction. Consumers haven’t given up their traditional wallet yet. What do you see happening in that space? What’s holding it back?”
“Dan，現(xiàn)在移動手表，可穿戴設(shè)備大有前景，我們最終可能還會使用電子錢包。一切都在我們的指尖。顧客們……對這種交易方式似乎不易接受。他們還沒有放棄傳統(tǒng)的錢包。你覺得問題在何處？我們?nèi)绾瓮旎?？?/span>
“In store, if you are just talking about a form factor change, in other words, instead of, you know, swiping your credit card, you are tapping your phone, that’s a difficult proposition for consumers. But if it’s a true value proposition change, then I believe that consumers will start to use their mobile phones and mobile…and payments, not only online and in app, but in store, because real value can be given. For instance, you can order ahead, you can skip the line, you can get rewards. All of that are what merchants today are trying to write applications that allow them to have a more intimate relationship with their consumer. And what we as PayPal want to do is power that merchant application. It’s truly a value proposition change, not a form factor change. And when that happens, I think you will see rapid adoption of in-store mobile payments.”
“在商店中，如果你說的是形式因素改變的話，換句話說，你不是再刷信用卡，而是點(diǎn)擊手機(jī)。這對消費(fèi)者來說是非常困難的建議。但是如果是真正的價值主張的改變，我相信消費(fèi)者會開始使用移動手機(jī)和移動支付，不僅僅是在線上和在應(yīng)用程序中，還有在商店中。因?yàn)檫@種支付可以被賦予真正的價值。例如，你可以提前預(yù)定，可以優(yōu)先結(jié)帳，可以獲得優(yōu)惠。今天，所有商家都在努力寫出新的程序，讓他們和消費(fèi)者之間建立更密切的關(guān)系。而我們PayPal要做的就是推動商家的這種應(yīng)用程序。這確實(shí)是價值主張的改變，而不是形態(tài)因素的改變。當(dāng)這種改變發(fā)生時，我們認(rèn)為你會看到店內(nèi)移動支付方式的快速普及?！?/span>
