評論
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Good afternoon. My short talk today is about trade fairs: not how to exhibit at them,
下午好。我今天的簡短演講是關于展會的：不是如何展覽你的商品，
but how to take best advantage of being a customer, a visitor to the fair. How can you make your visit really cost and time-efficient?
而是如何充分利用展會客戶和拜訪者的這一身份。怎樣才能讓你的參展物有所值又有效率呢？
Firstly, an issue which is often overlooked is pre-exhibition preparation.
首先，經常被忽視的一個問題是展前準備。
It may be that the fair won't be helpful, so find out as much as you can before you consider booking.
展會或許幫助不大，所以在你考慮預定前要盡可能多做了解。
As soon as you know it's taking place, send off for the publicity folder, for which there is no charge.
一旦你你知道要開展會了，就索要一份免費的宣傳文件夾。
It contains information which can save you time and money.
其中包含的信息可以節約你的時間和金錢。
One particular thing I always advise clients to do is to look over the exhibitor list with great care and talk to line managers and colleagues about it.
我經常建議客戶做的一件是是仔細瀏覽參展商名單并和直線管理人員以及同事對此展開交流。
This will give you the best insight into whether this particular fair is right for your company. If it is, sign up for it.
這將讓你深刻了解這個展會適不適合你的公司。如果是，就報名參加。
