So they hammered out a new arrangement. Eisner agreed to let Pixar put up half the money for future films and in return take half of the profits. “He didn’t think we could have many hits, so he thought he was saving himself some money,” said Jobs. “Ultimately that was great for us, because Pixar would have ten blockbusters in a row.” They also agreed on co-branding, though that took a lot of haggling to define. “I took the position that it’s a Disney movie, but eventually I relented,” Eisner recalled. “We start negotiating how big the letters in ‘Disney’ are going to be, how big is ‘Pixar’ going to be, just like four-year-olds.” But by the beginning of 1997 they had a deal, for five films over the course of ten years, and even parted as friends, at least for the time being. “Eisner was reasonable and fair to me then,” Jobs later said. “But eventually, over the course of a decade, I came to the conclusion that he was a dark man.”

　　 最終雙方達成了和解方案。艾斯納同意皮克斯為將來制作的電影注入一半資金并享有一半利潤?！八徽J為我們會制作出很多大片，所以他認為他給自己省了些錢?！眴滩妓拐f，“這個安排最終對我們非常好，因為皮克斯接下來會連續制作出十部大片。”他們也就聯合品牌達成協議，雖然經歷了很多次討價還價。“我最初的立場是，這是迪士尼的電影，由迪士尼出品，但是后來我讓步了?！卑辜{回憶道，“我們開始談判迪士尼的字號多大，皮克斯的字號多大，就像4歲小孩一樣。”到1997年初，他們簽訂了合同——未來10年制作5部影片——甚至還成了朋友，至少在當時是這樣?！澳菚r候艾斯納還是很講道理的，對我也還公平，”喬布斯后來說，“但是經過10年的時間，我得出的結論是，他是個陰暗的人?！?/span>

　　In a letter to Pixar shareholders, Jobs explained that winning the right to have equal branding with Disney on all the movies, as well as advertising and toys, was the most important aspect of the deal. “We want Pixar to grow into a brand that embodies the same level of trust as the Disney brand,” he wrote. “But in order for Pixar to earn this trust, consumers must know that Pixar is creating the films.” Jobs was known during his career for creating great products. But just as significant was his ability to create great companies with valuable brands. And he created two of the best of his era: Apple and Pixar.

　　 在給皮克斯股東的一封信里，喬布斯說明，贏得所有電影跟迪士尼平等共享品牌的杈利——包括廣告和玩具——是這項合作里最重要的方面?！拔覀兿Ｍた怂钩砷L為一個跟迪士尼享有同等信譽的品牌，”他寫道，“但為了讓皮克斯贏得這種信譽，消費者必須要知道是皮克斯在創作這些電影?！痹诼殬I生涯中，喬布斯因創造偉大的產品而聞名于世。然而，他創造偉大的公司和品牌價值的能力同樣不凡。他創造了他的時代中最好的兩個品牌——蘋果和皮克斯。