Man: Well, we knew we had to spend money on marketing, but the most important thing was to introduce better management control of finances, and after that, to look very carefully at the organisation and cost of manufacturing.
男:嗯,我們知道我們必須把錢花在市場營銷上,但最重要的是引入更好的財務管理控制,之后,要非常仔細地觀察生產的組織和成本。
Woman: Did you make any changes there?
Man: Oh, yes. To take one example, at one point we started out manufacturing tennis balls in Germany. But costs were lower in the Philippines. So in the end, we moved all our manufacturing there. By the end of this year, ninety-five per cent of our production will be there, although we are opening one small plant in Indonesia, too.
男:嗯,是的。舉個例子,我們一度在德國開始制造網球。但菲律賓的成本較低。所以最后,我們把所有的生產都搬到了那里。到今年年底,我們95%的生產都將在那里進行,不過我們也在印尼開了一家小工廠。
Woman: And is the company on a better financial basis now?
Man: Absolutely. We'll be in profit this year, and looking to expand.
Woman: You plan to introduce new products then?
Man: Yes. We've just launched a new product, a waterproof tennis ball, and we've signed contracts with several players from different countries to give us an international image, so I'm really pleased about that. But our key objective is to develop the products we have, such as tennis rackets, and improve them further.
男:是的。我們剛剛推出了一種新產品,一種防水網球,我們已經和幾個來自不同國家的運動員簽訂了合同,這可以塑造我們的國際形象,所以我很高興。但我們的主要目標是開發我們現有的產品,如網球拍,并進一步改進它們。
Woman: So the future looks promising.
Man: It certainly does.
Woman: Thanks, John.
Man: Thank you.