company growth公司發展史

staffing levels為公司工作的人數

return on investment投資匯報

turnover周轉金/周轉額

pre-tax profit稅前利潤

major markets主要市場

sales strategy銷售戰略

advertising agency 廣告代理商

product title 產品的名字

三、Answer the question ：

1.What instruction does Don give to Derek?

2. What does Don tell Derek not to do?

Dialogue（二）

DON BRADLEY: Let' s have a run through. We must get this right.

First we have the introductions and the agenda，Second I talk about the background.

Company growth, staffing levels, return on investment, turnover, and pre-tax profit.

Third Derek, you talk about the product range.

At this stage of the presentation we want to present a broad company profile.

Don' t give too much detail about specific products.

DEREK JONES: Okay Don. I' ll describe the range and say which products are successful.

DON BRADLEY: Good. Mr. Sakai may want to discuss certain products so be ready for that.

At the end of this section of the presentation I will ask Mr. Sakai if he has any questions.

We won' t discuss research and development at this stage，That will come at the end.

Then Kate, you talk about major markets and sales strategy，Is everything ready?

KATE MCKENNA: Everything is ready. And rehearsed.

四、Answer the question ：

1.What question does Edward ask?

2. And why does he like the product title?

Dialogue（三）

PHIL WATSON: Right, the product title goes here...
Just remind me, is the product called Big Boss or The Big Boss?

EDWARD GREEN: Big Boss.

PHIL WATSON: Okay. These letters?Or these black letters?

EDWARD GREEN: No, I don' t like those letters.

PHIL WATSON: Okay. These?

EDWARD GREEN: Can they be larger?

PHIL WATSON: Yes. Like this.It looks good like that.

EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.

DON BRADLEY: Again, welcome to Bibury Systems.

We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.
In the next hour and a half, we hope to show that:

1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.

2. That our market share in Europe is growing at a steady rate.

3. That our marketing strategy in the US is very successful.

And lastly, 4. That we can be a major player in Far Eastern markets.

And we are sure that we can be a major player in these markets.

If you have any questions, please feel free to interrupt at any time.

But first of all, some background information on Bibury Systems.

As you know, the company was started over forty years ago by Mr. Harris Senior.In those early days, the company' s core business was model railways and cars.

五、Answer the question ：
1.Why doesn't Edward like the copy?

Dialogue（四）

PHIL WATSON: And here we have some copy that tells us what the product can do.

EDWARD GREEN: "Some toys talk, some toys listen. But Big Boss talks and listens to you."

PHIL WATSON: And here, and here are the pictures.

They show Big Boss with the accessories，What do you think?

EDWARD GREEN: The pictures are okay, but I don' t like the copy.

PHIL WATSON: Why not?

EDWARD GREEN: It' s not exciting. It doesn' t sell the product.

PHIL WATSON: "Some toys talk, some toys listen，Big Boss talks and listens to you."

EDWARD GREEN: It' s not the way you say the words, it' s the words themselves，They' re not right.

PHIL WATSON: "Some toys talk, some toys listen ..."

EDWARD GREEN: No! No! I want new words.

Words that give Big Boss status. Words that make important.

六、復習（句型和生詞）

1、Good morning ladies and gentlmen, you are welcome to Bibury Systems.

2. We are very honoured to have the opportunity of making this presentation to you,Mr.Saki.

3.In the next hour we hope to show you that:

One,...

Two,...

Lastly,Three...

(I am going to talk about:First,Second,Lastly)

4.But first of all, some background on Bibury Systems.(first some background)

5.If you have any questions,please feel free to interrupt at any time.

company growth

staffing levels

copy

return on investment

turnover

pre-tax profit