Secretary-General's Message on World Tourism Day
27 September 2010
　　
聯合國秘書長潘基文2010世界旅游日致辭
2010年9月27日

I am delighted that the UN World Tourism Organization is celebrating this year's World Tourism Day under the theme "Tourism and Biodiversity". Despite repeated global pledges to protect the planet's species and habitats – and the goods and services they provide – the variety of life on Earth continues to decline at an unprecedented rate. Human activities are the cause. This year – the International Year of Biodiversity – provides a timely opportunity to focus on the urgency of safeguarding biodiversity for the wealth, health and well-being of people in all regions of the world.
　　
我高興地看到，聯合國世界旅游組織在“旅游與生物多樣性”的主題下紀念今年的世界旅游日。盡管一再做出全球承諾，要保護地球上的物種和生境及其提供的貨物和服務，但生物種類繼續以史無前例的速度減少。其根源在于人類的活動。今年是國際生物多樣性年，提供了一個適時的機會來集中注意為世界各地人民的財富、健康和福祉保護生物多樣性的緊迫性。
　　
Tourism and biodiversity are closely intertwined. Millions of people travel each year to experience nature's splendor. The income generated by sustainable tourism can provide important support for nature conservation, as well as for economic development. Furthermore, sustainable tourism can help to raise awareness among tourists and local communities of the importance of biodiversity to our everyday lives.
　　
旅游與生物多樣性密切相連。每年有千百萬人為領略壯麗的自然風光而旅游。可持續旅游業產生的收入可以為保護自然和發展經濟提供重要的支持。此外，可持續旅游業還有助于游客和地方社區更多地認識到生物多樣性在日常生活中的重要作用。
　　
Through initiatives such as its "Sustainable Tourism – Eliminating Poverty" project, and its collaboration with the UN family, national tourism authorities and the private sector, the World Tourism Organization is helping to highlight the links between tourism, poverty alleviation and biodiversity. The tourism community is becoming increasingly aware of its responsibility. And indeed there is much the sector can contribute to protecting biodiversity, including by integrating simple measures such as managing tour groups to minimize disturbance to wildlife or buying supplies only from sustainable sources.
　　
世界旅游組織通過諸如“可持續旅游業——消除貧窮”項目這樣的舉措以及同聯合國系統、各國旅游主管部門和私人部門的合作，正在幫助突出宣傳旅游、扶貧和生物多樣性之間的聯系。旅游界正日益意識到自己的責任。這個行業確實可以為保護生物多樣性做出很大貢獻，包括為此實行一些簡單的措施，例如通過對旅游團的管理來盡量減少對野生物的干擾，或僅從可持續來源購買用品。
　　
On this World Tourism Day, I commend the tourism community for its growing recognition of the importance of conserving the diversity of life on Earth, and I urge all partners to strengthen their commitment to sustainability.
　　
值此世界旅游日之際，我贊賞旅游界日益認識到保護地球生物多樣性的重要意義，并促請所有合作伙伴加強對可持續性的承諾。