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英國人是出了名的含蓄和保守，外國游客對英國人的普遍印象是，誠實高效，但不夠熱情。為了提高民眾的積極性，指導民眾在奧運期間與外國游客打交道時應注意的禮儀，英國國家旅游局發布了一份2012年倫敦奧運會禮儀指南。
UK issues Olympics etiquette guide
英國發布奧運禮節指南
Hold off from hugging an Indian, don't be alarmed if the French are rude and never mistake a Canadian for an American.
別擁抱印度人；遇到粗魯的法國人別慌；別把加拿大人錯當成美國人。
Britain's national tourism agency issued guidelines Wednesday on the etiquette of dealing with the hundreds of thousands of foreign visitors who will be coming to London for the 2012 Summer Olympics.
英國國家旅游局本周三發布了一份 2012 年倫敦奧運會禮儀指南， 列舉了一些民眾在奧運期間與外國游客打交道時應注意的禮儀。
Seeking to help the country's sometimes snarky citizens offer a warmer welcome, VisitBritain has updated its advice for anyone likely to work with travelers arriving from overseas—from hotel staff to taxi drivers.
這份由 VisitBritain 發布的指南旨在幫助以冷淡著稱的英國人改善對待游客的態度，為可能會與外國游客打交道的人提供一些禮儀方面的指導，比如酒店職員以及出租車司機等。
Other tips: Don't go around asking Brazilians personal questions and never be bossy with visitors from the Middle East.
其他建議包括：與巴西人交談時別打探他們的隱私問題，對待中東游客不要用命令的口氣等等。
“Giving our foreign visitors a friendly welcome is absolutely vital to our economy,” said Sandie Dawe, chief executive officer of the agency. “With hundreds of thousands of people thinking of coming to Britain in the Olympic and Paralympic Games in 2012, this new advice is just one of the ways that VisitBritain is helping the tourism industry care for their customers.”
VisitBritain 的執行總監桑迪·達維說： “熱情接待外國游客對于我們的經濟十分重要。 隨著 2012 年倫敦奧運會和殘奧會的舉行， 會有很多游客來英國旅游，這個新指南只是 VisitBritain 幫助旅游業改善服務的舉措之一。 ”
About 30 million people visit Britain each year, spending about 16.6 billion pounds. The 2012 Olympics is likely to bring in an additional 2.1 billion in tourism revenue, according to a government estimate, and about 320,000 extra visitors from overseas during the games in July and August 2012.
英國現在每年共接待 3000 萬游客，這些人在英國消費 166 億英鎊（260 億美元） 。 據政府估計， 2012 年的倫敦奧運會有望為英國旅游業帶來 21 億英鎊 （33億美元）的收入，2012 年 7 月至 8 月的奧運期間預計將新增 32 萬海外游客。
VisitBritain said research it had conducted found tourists believe Britons are honest and efficient—but not the most pleasant. Britain is ranked 14th out of 50 in the Anholt-GfK Roper Nation Brands Index on the quality of welcome offered to visitors, the tourism agency said.
VisitBritian 開展的調查還發現， 外國游客對英國人的普遍印象是， 誠實高效，但不夠熱情。據該機構介紹，在 Anholt-GfK Roper 國家品牌指數有關游客接待質量這一項的排名中，前 50 里，英國位居第 14。
